Marketing Campaign Executive
4 days ago
**Marketing Campaign Executive - Confidence Collective**
**Remote with regular travel to Manchester**
**£20-25K | Full-time | 37.5 hours per week (flexible)**
- We are People | We are Opportunity | We are Tech Returners_
**Tech Returners is an inclusive, positive, and empowering organisation.**
We are passionate about giving real people real opportunities, as well as the confidence needed to seize those opportunities. From Your Return to Tech to The Confidence Collective, we’re all about providing inclusive learning programmes to those that need them.
**About the role**:
As our Marketing Campaign Executive, you’ll be responsible for managing and optimising the end to end _Confidence Collective _marketing plan. You will be supported by the Head of Marketing to implement improved methods of attracting businesses to support our programmes financially as well as reaching the relevant individual audience and increasing our programme numbers and reach across the UK.
To be successful in this role, you must demonstrate an autonomous but collaborative approach and be able to multi-task whilst remaining calm and methodical in your approach. It is important to manage your time and priorities appropriately to optimise our marketing output for the current Confidence Collective programme whilst simultaneously thinking bigger about potential opportunities for upcoming programmes and strategies for brand awareness.
**Key relationships**:
We’re a small but growing team, and you’ll be part of our Marketing team, reporting to our Head of Marketing. You will also work closely with our Marketing executive, Campaigns partner as well as with colleagues in Programmes, Talent and Operations as we expand Tech Returners into new locations and new markets.
**Main responsibilities**:
- Delivering the Confidence Collective marketing plan
- Bringing forward new ideas on improving ways of working
- Be data-driven with decisions directed by analytics
- Working with the Head of Marketing to implement new ways of attracting individuals
- Working with the Head of Marketing to implement B2B marketing
- Manage Google Ads campaigns
- Position Confidence Collective as thought leaders around Women in tech, Leadership, Confidence and D&I
- Deliver marketing campaigns which raise brand awareness and increase following
- Organising regular webinars with businesses and individuals
- Creating genuinely mutually beneficial relationships with relevant communities
- Copywriting and blogging
- Leading on creation of reports, research and whitepapers which position us as experts
- Telling the stories of our individuals
- Regular horizon scanning and competitor analysis
- Supporting with our flagship event Reframe: Women in tech
- Developing and expanding our Confidence Community to offer more value and attract others
- Developing an influencer strategy
**About you**:
You may be a marketing executive or coordinator, ready to take on your next adventure. You will be a self-motivated, enthusiastic professional who enjoys working in a small team within a purpose-driven organisation.
Tech Returners is a fast-paced environment, and you’ll need to have high attention to detail, be conscientious, a great communicator and, above all, passionate about the work you do.
**To succeed in this role, you will have some or all the following**:
- Good copywriting skills
- A desire to deliver creative campaigns to reach specific audiences
- A passion for storytelling and social impact
- Excitement around developing a new brand
- Good understanding of Google Analytics and making data-driven decisions
- Knowledge of Wordpress, Hubspot, Teams, Microsoft suite and Photoshop
We have a co-working allowance so there will be the option to split your time between working from home and from one of the many lovely office locations near you.
If successful, you will receive a great onboarding experience with our team, and the relevant initial and ongoing training and support to excel in your role.
**Confidence Collective Programme**
The Confidence Collective programme was established in 2018 with the vision to _develop_ individuals to _succeed_ and to then go on to _inspire _others looking to progress their leadership career in technology.
With only 5% of women in tech leadership roles across the UK, the demand for initiatives and programmes that focus on developing _real_ leadership skills is high.
**How it works**
The programme is run over a four month period where individuals attend one session per month each covering one of four development areas. These areas may include:
- _Self-awareness_
- _Confidence and_ _impostor syndrome_
- _Personal brand _
- _Real leadership skills_
One of the most important parts of the programme is the community element and meeting like minded people who share their vulnerabilities whilst supporting each other to overcome challenges in a safe environment. Once the programme is over, the support doesn’t stop. We hold commun
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