Brand Manager

3 weeks ago

Wandsworth, United Kingdom Landsec Full time

**Principle accountabilities**:

- Sub-Sector Strategy: Supports the Brand Director in the creation of the 1 / 3 / 5 year strategy for their defined Brand sub-sector (these will come from the four overarching sectors of Apparel & Accessories; H&B / Tech / Automotive; Home / Garden / Grocery;F&B / Leisure) to deliver maximum brand partner growth and guest impact in alignment with the other three Brand sectors and the Research & Insight team.
- Business Planning: Works in close collaboration with the Asset teams across Workplace and Lifestyle divisions to distil this 1 / 3 / 5 year strategy into their individual asset strategies and plans.
- Acquisition & Growth: Delivers their Brand Partner CRM strategy through the complete lifecycle ownership of their Brand Partner relationships, working closely with the Research & Insight team to execute the leasing strategies by utilising the full suiteof Retail Products to deliver maximum commercial return and guest experience.
- Brand Management: Owns the CRM plan for their sub-sector as an internal and external industry expert, creating the right level of engagement and dynamic thinking for each Brand Partner within the overall BAM framework to deliver the optimum partnershipexperience.
- Guest Experience: Works in collaboration with the Customer team to build deeper Brand Partnerships, harnessing the power of Brands to mutual benefit and to contribute to the overall strategies relating to guest experience

**Key competencies** Planning and Commercial Acumen: Anticipates and responds to current / future trends. Has a thorough knowledge of the industry and marketplace and makes recommendations which are in the best interests of the business

Insightful Decision Making: Identifies problems and uses data to determine the root cause. Draws insights and makes logical decisions.

Influence, Negotiation and Building Relationships: Builds rapport and effective relationships with others. Values diversity.

Accountability: Owns key Asset Manager (internal) and Brand Partner (external) relationships to foster partnerships and drive revenue. Provides experience and knowledge to inform commercial decisions.

Curiosity and Innovation: Is willing to consider and experiment with new ways of doing things. Is prepared to take calculated risks and to adopt cutting edge approaches.

Learning Agility: Seeks out opportunities to learn. Reflects on experiences and mistakes to improve their own performance. Applies learning quickly and regularly seeks feedback.

Stakeholder management: Builds constructive and effective relationships. Relates well to all kinds of stakeholders both inside and outside the organisation, balancing their needs and expectations in order to deliver successful outcomes.

Priority setting: Quickly senses what will help/hinder the accomplishment of a goal. Creates focus, eliminates roadblocks and spends time on what is important.

Attention to detail: Passionate about getting things right, testing assumptions and challenging when things don’t seem quite right.

**Knowledge, experience and qualifications** Essential
- Property industry experience
- Proven Retail industry experience
- P&L management (£1m+)
- Using customer insight platforms and data sources
- Working with external brand partners
- Working with commercial retail agents
- Deal or concept presentation and approval
- Cross-functional relationship management
- Business development (with examples of results)
- Negotiation (with examples of results)
- Proactive, hard-working individual with ability to work on their own initiative

Desirable
- Knowledge of lease structures
- Operational understanding (especially H&S)

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