Head of Communications and Engagement

7 months ago

London, United Kingdom Whittington Health NHS Trust Full time

The Head of Communications and Engagement is a senior member of the Communications and Engagement team. The role has responsibility for internal, external, stakeholder and digital communications and engagement activity. The post holder will work with the Director of Communications, Engagement and Fundraising on planning, identifying and delivering strategic and tactical communications activity across all channels to support the aims and objectives of the Trust.

This will include activity aimed at driving the Trust’s relationships with employees, patients, regulators, and commissioners as well as local and national stakeholders, the media, opinion-formers and the general public. The post holder will also play a key role in overseeing the delivery of a fresh approach to engaging with our local communities.

This role is available due to the existing postholder going on an external secondment.

Working closely with Trust leadership and senior management, the post holder will provide advice on communications and engagement activity to promote our values and services in line with an agreed communications and engagement strategy. They will also ensure our key messages are clearly articulated and provide advice to ensure the good reputation of the trust is reflected internally and externally as well as ensuring balance in any negative coverage or comment of the trust. This will mean providing advice and guidance to senior personnel on frequently complex and often delicate, high-profile or contentious issues.

The role will also involve providing a professional media relations and issues management service on both a proactive and reactive basis. The post holder will seek opportunities to promote and enhance the Trust’s reputation with all audiences. This will involve consistency of message and supporting the Director of Communications, Engagement and Fundraising in close liaison with key stakeholders in the local health and care system.

Whittington Health serves a richly diverse population and works hard to ensure that all our services are fair and equally accessible to everyone. Nowhere is this more obvious than in the way we look after our staff. We aim to employ a workforce which is as representative as possible of this population, so we are open to the value of differences in age, disability, gender, marital status, pregnancy and maternity, race, sexual orientation, and religion or belief. The Trust believes that as a public sector organisation we have an obligation to have recruitment, training, promotion and other formal employment policies and procedures that are sensitive to these differences. We think that by doing so, we are better able to treat our patients as well as being a better place to work.

Key Relationships

Developing key relationships and networks with local ICS partners and ICB; local Authorities; local Trusts and Provider Organisations; and with various other external stakeholders (including, when necessary, the Department of Health and Social Care) are essential to successful delivery of duties and responsibilities of the post holder. As a representative of the Trust to external audiences, it will be essential that all relationships epitomise the Trust’s values in their interactions.

Key Internal Stakeholders

Chief Executive and Executive Team

Chairman and NEDs

Director of Strategy, Development and Corporate Affairs

Director of Communications, Engagement and Fundraising

Senior Management of clinical directorates (Integrated Care Service Units)

Colleagues in the communications department

Other staff members in the Trust

Key External Stakeholders

Communications teams in the local Health and Care System and the ICB

NHS England (London) communications team(s)

Local Councils

National, London and trade media

MPs, Councillors, MLAs and the GLA

Healthwatch

Charities and campaigning organisations

Community groups

Voluntary organisations

**Responsibilities**:
Leadership

The post holder is expected to provide expert professional communications advice, guidance and support to senior leaders across the Trust, including advice on contentious matters where expert opinions may differ, and often reacting to unforeseen events.

The post holder will develop an effective and systematic approach to planning and delivering:
internal communications, ensuring Whittington Health is able to provide information to staff and engage with them through a variety of means, building staff knowledge and confidence;
external public communications, including seeking out interesting stories and considering appropriate channels for spreading positive news about the Trust;
external stakeholder communications, ensuring that they are aware of key information about the organisation and briefed on a regular basis, that our messages are communicated effectively and partners are engaged and supportive of our strategic direction; and

digital communications, ensuring that channels are exploited to provide op

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