Social Media Co-ordinator

7 months ago

Dewsbury, United Kingdom SKT Welfare Full time

**Our Background**

SKT Welfare is a UK registered charity that aims to deliver humanitarian aid to underserved populations in need, without prejudice over race, religion or gender. Over the past decade we have delivered multiple projects, focusing on emergency relief, food, water, healthcare, education, orphan care and seasonal campaigns, such as winter and Qurbani. We operate in many countries around the world including Syria, Bangladesh, Palestine, Somalia, Pakistan, Yemen and Turkey with its head office in the UK.

We are proud of our 100% donation policy, which means every single penny donated is used to directly serve those in need. Our overhead costs are covered either by direct donations or by using Gift Aid. This policy sets us apart from most international NGOs and is the guiding principle of our organisation.

Vision: “A world where everyone is being cared for and live a sustainable life free from extreme poverty”.

Mission: To be amongst the leading humanitarian organisations to alleviate human suffering through principled humanitarian responses and sustainable solutions.

Values: Compassion - towards the people we assist and those we work with. SKT is committed to showing compassion and respect for the different needs and cultures it encounters in order to create a better world around us and a thriving working environment.

Transparency and Accountability
- when working with different stakeholders and partners both in the UK and abroad, SKT commits to high levels of transparency for all its operations and puts accountability to donors and the beneficiaries at the core of its work.

Equality - as an equality-committed charity, SKT does not discriminate on the basis of gender, race, nationality, age, religion, disability, or beliefs.

We believe our employees are our greatest asset and recognise our responsibility to ensure that they are afforded appropriate development throughout their employment. Our aim is to support and develop employees in their role so that they feel confident to undertake the responsibilities placed upon them, and ultimately are able to contribute to the success of the organisation.

**Job Purpose**

To manage a growing social media presence as well as other marketing channels. The Social Media Coordinator will have a strong interest in social media and the commercial impact it has and be up to speed on all new and developing social media and digital innovations. The Social Media Coordinator will ensure that the company’s social platforms are generating buzz and excitement, which drives new visitors to the site and ensures the brand is top of mind in new and existing markets.

**Main Responsibilities**

1. Manage the organisations social media channels, including Twitter, LinkedIn, Facebook, and other relevant platforms

2. Create dynamic written, graphic, and video content

3. Create content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation

4. Propose new ideas and concepts for social media content

5. Use timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimise visits

6. Continuously competitor research and best practices.

7. Create monthly social media content for sponsorship agreements

8. Write daily news for the website and create accompanying social media support, supporting with acquiring and promoting customer case studies and testimonials

9. Track and monitor with Google analytics

10. Track social media trending topics, news, and current affairs

11. Work with copywriters to create content that is engaging and optimised for SEO

12. Produce monthly reports showing progress

13. Repurpose News and Editorial and PR content into smaller bitesize, engaging chunks for Social Media platforms

14. Stay on top of the newest social features, trends, and engagement hacks

15. Report and analyse weekly metrics across all Social Media channels

16. Grow and expand social media presence into new platforms.

**Other Responsibilities**
- To provide a helpful, professional, and flexible service to internal or external customers of the organisation
- To act in accordance with SKT values and positively represent the organisation in all aspects of your work.
- To operate in accordance with SKT’s policies and procedures.
- To act in a safe manner that safeguards the health and safety of yourself and others.
- To be aware of diversity and inclusion relating to the needs of staff and demonstrate these principles in all aspects of your work.
- To be familiar with and comply with SKT’s safeguarding requirements which protect the welfare of children and vulnerable adults.
- To participate in and take responsibility for your own learning and development
- To undertake a DBS check if required.
- To undertake any other duties required by your line manager appropriate to your position wi

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