Account-based Marketing

5 days ago


Godalming, United Kingdom Howett Thorpe Full time

**Reference no HT13866**

**Account-Based Marketing (ABM) Executive - About The Role**
- Identifying and classifying interest from respondents to create pipeline of potential sales opportunities.
- Potential sales opportunity nurturing, development and management until ready to be passed to field sales team.
- Responsible for facilitating events including venue finding and logistics ensuring smooth running for event delegates.
- Reporting on ABM lead gen activities against key performance indicators.
- Creation of, input into, repurposing and proofing product and marketing collateral for opportunity generation and other marketing activities.

**Hubspot**
- Responsible for the effective use and management of the Hubspot CRM database, assisting with system updates for added efficiency.
- Experience with prospect targeting, segmentation and list acquisition to build prospect lists for lead gen campaigns.
- Ensuring internal training documentation and user guides are current.
- Maintaining and managing reports.
- Issue management.

**Other**
- Planning internal events for employees and Sales/Marketing team.
- Audits - Any audits required of the CRM and its content.

**The successful Account-Based Marketing (ABM) Executive will have**:

- 2+ years of experience in B2B account-based marketing or digital marketing role ideally from an IT tech background.
- CRM systems and marketing automation, preferably HubSpot.

**Desirable**:

- Experience in the IT sector working for an IT Solutions provider, Cloud or Managed Services environment.
- Knowledge and experience of Account Based Marketing practices and experience.
- Good understanding and experience of the full marketing mix - copywriting, web editing, design, social media marketing, PCC (pay-per-click) advertising, SEO, PR, digital communications.
- Copywriting and editing.
- Experience managing B2B social media accounts - Facebook, Twitter, LinkedIn etc.
- Experience delivering cross-channel integrated digital marketing campaigns.
- Experience of using Adobe InDesign, Photoshop and Illustrator.

**Account-Based Marketing (ABM) Executive - Benefits**

25 days holiday + bank hols +1 day for every 2 yrs worked up to 28 days
Charity allowance
Free parking on-site
Participate to Techscheme/Cyclescheme
Flexible Hours between 7.30 - 16.00 37.5 per week
Private medical insurance
Pension scheme
Remote Hybrid working

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