Uk Sales Leader

6 months ago

Hill, United Kingdom Cannondale Full time

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.

**About the Job**:
**How You'll Make an Impact**:
**Strategy**
- In collaboration with the European Sales Director and European Sales Leaders, develop and execute the company strategic sales plan to achieve targets, keeping the company competitive and innovative, ensuring collaboration and cohesion with other relevant departments, such as Marketing and Category Planning, and other regions.
- Understand the competitive landscape and market trends in order to accurately forecast future sales volume and profit for current and new products.
- Establish sales contingency plans to adapt to constant shifts in the marketplace.
- Communicate the strategy to the company and work with the relevant teams to execute.
- Contribute to the annual Marketing strategy, including go to market schedules, advertising plans, trade or event attendance, regional shows, etc.
- Contribute to developing the strategy and sales forecasts in the annual budgeting process, monthly forecasting process and bi-annual Latest Estimate process.
- Develop the commercial programs for the UK in collaboration with the European Sales Director, including identifying prospective dealers.
- Provide feedback and market intel to assist in product development and sales trends.

**Account Management**
- Manage the Sigma Sports and Wheelbase accounts, interacting daily with their purchasing team, regularly with their marketing team and communicating when required with other team members, such as store management and general staff.
- Develop bespoke business plans, including rebates for larger accounts, where required.
- Work with the Inside Sales Team, ensuring adequate support for the OAMs, addressing any concerns as required.

**Sales Targets**
- Work with the European Sales Director and European Sales Leaders to establish and communicate the company annual sales targets.
- Own and achieve/exceed the company annual sales targets through effective leadership of the sales team.
- Develop and promote weekly, monthly and quarterly sales objectives for your team in order to achieve the company annual sales targets.
- Regularly communicate and collaborate with the internal sales team, to achieve sales targets and objectives.

**Forecasting**
- Complete weekly forecast for IBDs and SAs establishing high levels of collaboration, quality, accuracy and process consistency for all teams involved.
- Complete monthly financial forecast for IBDs and SAs, establishing sales objectives and developing annual sales quotas for various channels and platforms.
- Participate in demand forecasting, S&OP, inventory meetings providing market feedback, guidance, and recommendations.
- Work with the Sales Operations Analyst to maintain and improve sales reporting tools.

**Networking/Client Relationships**
- Build and maintain strong, long-lasting client relationships, working with the customers to understand their business needs and goals, and to maximize loyalty, including the establishment and maintenance of account planning and dealer score cards.
- Obtain feedback from customers and make recommendations for enhancing customer experience and contentment, providing information to Marketing team to support the in-territory marketing strategy.
- Effectively communicate the value proposition through proposals and presentations.
- Represent the business at conferences, trade fairs and networking events.
- Work closely with colleagues on cross-territory opportunities.

**Team Management**
- Manage the Outside Sales teams, motivating them to achieve the business sales goals and maximize company profit for the IBD channel within the UK business.
- Lead and motivate staff to improve customer service with clients.
- Coach and develop the Outside Account Managers to ensure they are self-sufficient, take ownership of their territory's performance and understand and drive business to achieve their P&L targets.
- Review team requirements and ensure sales resource levels are in line with business

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