Marketing Conversion Officer

2 months ago

Aberystwyth, United Kingdom Aberystwyth University Full time

Faculty/Department
- Global Marketing and Student Recruitment
- Salary Scale
- £29,619 - £35,333 per annum
- Contract Type
- Permanent
- Employment Visa
- Sponsorable
- Posted Date
- 03/01/2023
- Closing Date
- 17/01/2023
- Ref No
- 4706

**The role**
**What you’ll do**
**Who you are - Qualifications, Experience, Knowledge and Skills required**:
**How to apply**
**Benefits**
Employment Visa

The role

Reporting to the Marketing Conversion Manager, the Marketing Conversion Officer is responsible for the development and delivery of Marketing Conversion and Scholarship Conversion activities for the Marketing Conversion team.

The post holder will play an active role in leading projects within the Marketing Conversion team working across digital and traditional marketing, delivering for all levels of recruitment (Undergraduate, Postgraduate) in all markets (UK and International).

Appointments are normally made within 4 - 8 weeks of the closing date.

What you’ll do
- To work with the Head of Marketing Conversion and the Marketing Conversion Manager to develop and lead on marketing plans for key conversion campaigns, across undergraduate and postgraduate courses in the UK and Internationally
- To lead on delivery of conversion campaigns and projects against a set budget and to meet key performance indicators (KPIs) provided by the Head of Marketing Conversion. Report campaign progress to the Marketing Conversion Manager at regular intervals during the campaign.
- To track, monitor and analyse campaign progress and effectiveness - producing analysis reports (including budget and KPI tracking information) with recommendations to the Marketing Conversion Manager and Head of Marketing Conversion at the end of a campaign.
- To lead with innovative ideas to develop creative and competitive conversion
- campaigns that integrate digital and traditional media that stand out in the Higher Education marketplace to maximise recruitment and market share.
- To develop strong relationships with staff from across academic departments and service departments in the University.
- To develop and manage relationships with third party companies (such as Gecko, The Student Room, Tribal CRM).
- To develop and lead on online engagement activities for applicants to meet key performance indicators.
- To write content for and manage production of marketing collateral.
- To research, write and edit across appropriate marketing communication channels (website, social media, and online platforms) to promote the University’s work to
- regional, national, and international applicants.
- To promote the implementation of the University style and brand guides across all marketing collateral.
- Be a representative of the University at external and internal events including, but not exclusively, Applicant Visiting Days, Open Days, UCAS conventions and other exhibitions.
- Line management responsibility.
- It is essential that the post holder is willing and can work flexibly: weekend and evening work will be required.
- To undertake health and safety duties and responsibilities appropriate to the post.
- To be committed to the University’s Equal Opportunities and Diversity Policy, together with an understanding of how it operates within the responsibilities of the post.
- To be committed to your own development and that of your staff through the effective use of the University’s Effective Contribution Scheme.
- Any other reasonable duties requested commensurate with the grade of this role.

Who you are - Qualifications, Experience, Knowledge and Skills required:
Essential
- Educated to degree level or equivalent
- Demonstrable evidence of experience of working in a marketing / communications field and working across the full marketing mix.
- Experience of successfully managing numerous marketing campaigns simultaneously
- Experience of utilising market research to inform a campaign plan.
- Experience of creating campaign analysis reports and recommendations.
- Excellent understanding of various marketing channels.
- Knowledge and understanding of the higher education sector.
- Excellent knowledge of standard IT packages and the ability to adapt to using a range of systems.
- Highly developed written and oral communication skills.
- Excellent project management skills
- Budget management skills.
- Excellent collaboration and problem-solving skills and the ability to work on a variety of projects across teams.
- A willingness and ability to work flexibly: weekend and evening work will be required.
- Oral (spoken) and Written Welsh Level C2*

Desirable
- Professional Marketing or PR related qualification.
- Experience of working in a higher education environment.
- More information on Welsh Language Levels can be found at:
How to apply

**Benefits**:

- Flexible working policy
- 36.5 - hour week for full-time roles
- Generous leave entitlements - 27 days annual leave plus bank holidays and university closed days
- Commitment to Professiona

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