Marketing Assistant

4 weeks ago


Belfast, United Kingdom Dale Farm Full time

Dale Farm is a leading dairy company, selling into UK, Irish, and International markets. As a cooperative owned by over 1,300 farmers across the UK, it is our mission to ensure we exude high standards throughout our processes, products, and people. At Dale Farm, we believe our success is built on our teams, and so as we embark on our ambitious transformation journey, we are looking to recruit the following key position based in our Head Office in Belfast;

**MARKETING ASSISTANT**

**About Your New Job**

The Brand Marketing Assistant is a key role within our busy, centralised group marketing department. You will be working alongside the Marketing & Category teams to assist in the creation and implementation of best-in-class marketing activation plans, shaped by consumer insights & behaviours. You will implement strategies for each of our brands to meet consumer needs and deliver category value for our retail customers, helping build a long-term competitive advantage for our brands in the Northern Irish market.

**Your Key Responsibilities**:

- Build brand activity plans aligned to the overall annual Marketing plans.
- Work with our category team to understand consumer insights & behaviour trends. Utilise these insights to shape brand plans.
- Evaluate performance across key projects to understand how we can continuously improve.
- Implement brand plans, focusing on the execution of our Digital strategy. To include, but not limited to;
- Website Management - Updating and adding content to brand websites.
- Social media management - content creation and management of brand ambassadors & influencer marketing.
- Liaise with agencies to create & develop monthly content planning for organic social media.
- Successfully deliver PR & Influencer support for all brands, including; ordering product, organising delivery logistics.
- Supporting customer admin requirements for new products.
- Record marketing spend vs. budget, to include processing PO’s and rectifying invoice queries.
- Provide marketing support to manage product requests, in-store sampling and point of sale.
- Develop your Personal Development Plan (PDP) to support your continued development, aligned to your career ambitions.
- Project work, as required, to assist in supporting strategy for growth.
- Any other task as deemed relevant by the role.

**Essential Criteria**
- 1 year experience within a Brand marketing role.
- Experience in social media management.
- Digital content creation and management.
- Strong communication skills, with the ability to communicate effectively at all levels of the business.
- Can-do attitude and a drive to make things happen.
- Excellent planning & time management, with an ability to work to tight deadlines.
- Organisational skills with attention to detail.
- Critical thinking, problem solving and flexibility.
- Team worker, with ability to work independently.
- Proficient in Microsoft Office & Adobe Lightroom or Photoshop.
- A clean, current driving licence.
- Access to your own transport.

**Preferred Criteria**
- Third-level qualification in a marketing, advertising or communications related discipline.
- Experience in FMCG environment.
- External agency management.
- Experienced in Content management systems (CMS) - Craft CMS & Wordpress.
- Website management including Google Analytics.
- Experience in event management.

To learn more about the company visit dalefarm.co.uk or

Check out our brand socials, to get a flavour of what you could be involved in:
**_We are an Equal Opportunities Employer_**

**No unsolicited CVs from agencies please.



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