Pr Officer, Launch

1 month ago


London, United Kingdom Group Lotus Full time

Location: London, GB- Department:
- Date: 22-Feb-2023- Description:

- **PR Officer, Launch & Media, London UK**

Supporting the Head of Launch & Media in new product launch planning and content development for global PR audiences. Support on global media and influencer engagement across all media sectors to maximise positive coverage. Be a part of the creative heart of the PR team

**Main Duties & Responsibilities**
- Support on strategy development on new product launches and media / influencer engagement
- Support on the devising, development and delivery of compelling launch programmes that will present Lotus as transforming into a performance business and brand
- Support on liaising with global markets to ensure alignment on all aspects of planning, including any cultural differences
- Support on ideation, planning, development and deployment of all PR visual content (eg, imagery, films, animations, presentations) to support launch programmes
- Working closely with retained and ad hoc support agencies as appropriate and ensure they’re used effectively
- Support on global media and influencer engagement, including identification of new outlets, across all media sectors
- Collaboration and alignment with Corporate and Lifestyle PR teams
- Ensure all activity is on budget and in process

**Essential criteria**
- Knowledge of the global media and social media landscape, including latest hot topics and trends
- Knowledge of global automotive landscape, including latest hot topics and trends
- Automotive OEM or luxury brands PR experience, ideally in a Global or Continental level organisation
- A technical understanding of asset types, file types and usage rights

**Desirable criteria**
- Experience of working with teams in different functions - design, sales, purchasing, IT
- Experience of working cross-functionally with teams in global markets such as USA, APAC or European markets
- Experience writing and editing editorial assets, eg, press releases
- Experience managing multi-layered budgets
- Experience in digital content systems

**Benefits**:

- Private healthcare
- Pension
- 25 days paid holiday + bank holidays
- Car access scheme

**Other**:

- This role will be Hybrid working, however there will be an expectancy to work a minimum of 3 days per week in the London office - area code locations - W1F and EC1R


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