Senior Marketing Executive

3 weeks ago


Horsham, United Kingdom Barchester Healthcare Full time

Barchester’s Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. We are looking for an experienced, customer-focussed, offline marketer with plenty of experience in a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester’s agreed strategy, and demonstrating a clear return on investment. This role will predominantly focus on our extensive new builds programme, so previous experience or involvement in the launch of a new site would be beneficial. This is a permanent position, with regular travel across the South of England, and to our head office in Central London on a weekly basis.

REWARDS AND BENEFITS
- Competitive salary
- 10% annual bonus
- Car allowance
- Access to a range of retail and leisure discounts
- Opportunity to further develop your marketing career within a phenomenally experienced and supportive team

NEED TO HAVE:

- Proven offline marketing experience within a premium corporate environment
- Ability to clearly demonstrate return on investment through various reporting methods
- Experience in budget management
- Ability to work on multiple projects simultaneously
- Flexible to travel across the UK, but predominantly in the south of England

NEED TO DO:

- Plan and implement offline marketing campaigns for multiple luxury new build care homes
- Visit new premium care homes throughout the building process to review signage and engagement opportunities
- Ensure a positive customer journey across all stages of the enquirer’s journey
- Creative involvement in the naming of new care homes, including managing internal and external approval
- Agree signage proposals, ensuring correct placement, branding and messaging
- Adapt creative messaging to suit the local market
- Co-ordinate marketing for key events, including the ground breaking, topping out, show suite opening, and VIP events
- Complete regular reports to demonstrate progress, timescales, and return on investment
- External agency management

As the only healthcare provider to be accredited as one of the best companies to work for in the UK for the last 3 consecutive years, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.



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