Senior Content Writer
3 days ago
This leading independent UK professional services consultancy is currently seeking a Senior Content Writer for their Marketing team. The Marketing Team works in partnership with the business to deliver the growth objectives of the firm and the work coversPR, communications, CRM, design, events, new business, and research. The Senior Content Writer is responsible for the creation of all marketing communications content encompassing both online and offline communications, ensuring it is consistently effective,engaging and aligned to the brand.
This is a full-time permanent position and can be based in either their Birmingham, Amersham, London or Leeds office with optional home working available.
**Key Responsibilities**
- Production of engaging, persona led website content and social media content
- Scripting and development of video and animation storyboarding
- Creating engaging HTML content tailored to target audience
- Scripting and production of corporate thought leadership and research initiatives
- Production of digital and offline 'paid for' advertising content - including sponsorship, retargeting campaigns and print advertising
- Implementing SEO findings to ensure content is optimised for search visibility
- Ensure that editorial guidelines such as tone of voice for all copy is closely followed
- Ensure delivery of marketing campaigns are timely, effective and on brand
- Review and analysis of content led activity to improve future campaign activity
- Full content and editorial support for busy online and offline events portfolio, including promotional activity and event and exhibition livery
- Ownership of business area editorial process where necessary and relevant
**Person Profile**
- A university degree with a concentration in Marketing / Communications / English Language would be preferable.
- Chartered Institute of Marketing qualifications would be of considerable benefit.
- Experience in a marketing communications role preferably, or a role that requires considerable marketing writing and content creation.
- Must be a self-starter, highly organised, with a good eye for detail.
- Excellent writing and communication skills are essential.
- Applicants must have excellent knowledge of Microsoft Office.
- Any working experience of social media and website CMS would be beneficial.
**Core & Flexible Benefits**:
- Competitive discretionary annual bonus.
- Core benefits include life assurance, group income protection, private medical cover and 25 days holiday per year with holiday trading.
- A generous pension scheme where the firm contributes 8% of your salary from day one of your employment
- Employee Assistance Programme to support you and your family through any concerns or challenges you may experience.
- A comprehensive range of voluntary benefits to suit your life stage and lifestyle including a tech scheme, cycle to work scheme, dental cover, healthcare cash plan, health assessments, critical illness cover, extension of private medical cover or life assuranceto family members, gym membership, travel insurance and a broad range of discounts at hundreds of retailers including supermarkets, fitness centres, travel and leisure companies.
- Fresh fruit, hot and cold drinks provided free of charge in all the offices.
This is a fantastic opportunity to work for a great organisation that really values its employees.
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