Digital Marketing Executive

2 weeks ago

Liverpool, United Kingdom Page Personnel Secretarial & Business Support Full time

Joining a huge brand based in Liverpool, this is the perfect opportunity if you are looking for a Digital Marketing Executive role working within a growing team in the City Centre

You will support the marketing team in the future development of the websites, as well as preparing and delivering digital marketing campaigns and reporting on campaign effectiveness and lead outcomes.

**Client Details**

A customer centric organisation with a history spanning over 100 years and an inclusive and supportive culture and infrastructure that means that opportunities to join them are rare.

**Description**

The Digital Marketing Executive role is your dream role if you are looking for a digitally focused opportunity within a B2B organisation who have lots of exciting projects planned for 2023 on the back of a couple of outstanding years of growth.

This role has huge scope for you to develop your skills and be supported with additional training to ensure that you can reach your potential.

This role is focused on lead acquisition by the optimisation of digital channels, and would be your perfect role if you love working in a digitally focused role where you will be able to take ownership of their website.

Here is a deeper dive into the role
- Take responsibility for maintaining and updating company websites, backend CMS and assist with the future development of these sites and other ecommerce and digital tools
- Work alongside the marketing team and web agency to improve the Search Engine Optimisation (SEO) of all sites in line with the marketing strategy, business plan and lead generation goals
- Create, build and manage the day-to-day administration of all paid online advertising channels, including Google Adwords and LinkedIn.
- Create and manage campaign landing pages, and conduct A/B testing, to maximise and grow B2B lead generation opportunities
- Take responsibility to ensure that the website is integrated with Microsoft Dynamics 365 Marketing and build/update marketing automations to increase engagement and lead generation
- Measure the success of the websites and digital campaigns, producing regular reports through Google Analytics, Data Studio Manager and other channels
- Work with the marketing team, briefing requirements for content, graphics, info graphics and other visuals to support various digital marketing campaigns and develop these ready for final approval
- Work with chosen external specialists and agencies to ensure tasks are delivered in accordance with agreed timescales and specification
- Liaise effectively with all internal departments and ensure brand consistency across the businesses

**Profile**

You will be an experienced Digital Marketing Executive, who is looking for an opportunity to grow and develop.

You will already have experience of website optimisation and expertise within Google Analytics and love working in a lead acquisition position, where you can bring your ideas, expertise and knowledge to consistently improve their lead pipeline.

You will be looking for an organisation who will invest in your ongoing development, and excited by an opportunity where you will be encouraged to undertake relevant courses to improve your digitlals skills. Our client has already committed to investmentwithin your Google accreditations if you have not yet gained exposure within Paid Search.

**Job Offer**
- 25 days holiday + bank holidays
- Hybrid working after probation period
- City Centre location
- Generous benefits
- Scope to develop career
- Commitment to increase your salary after probation

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