Digital Experiences

3 months ago

London, United Kingdom Konecta Digital and SL&E Team for Coca-Cola Full time

**Contract**:12 Month FTC

**Ideal start date**:ASAP

**Language requirements**:Fluent in written and spoken English

**Location**:Flexible

**Powered by Comdata Group**, we support our partner’s digital transformation and cultural change by staying transparent and inclusive, seeking for progress rather than perfection.

We are currently looking for an exceptional **Digital Experiences & CRM Consultant **who will help us to drive our mission in bringing innovative experiences, data-driven thinking and digital capabilities into a constantly changing ecosystem, as part of our outsourced collaboration with The Coca-Cola Company across Europe and beyond.

**The Digital Experiences & CRM Consultant **will work closely with **Marketing & Category Teams** but also** local markets**, to ensure** central digital solutions** are adopted while creating digital **campaign activations **on a central level (aka Digital Toolkits). He or she will **deliver** high class, **digital consumer journeys** and **experiences** while working closely with different functions by consulting for the optimum digital solutions that need to be implemented.

**The Digital Experiences & CRM Consultant **will also work closely with selected local market teams to support, educate and ensure leveraging of central digital solutions & implementation in line with the guidelines. This role will support markets to establish the correct strategy first & then guide local stakeholders through the implementation process.

**Who are you?**

Above all, you are** passionate **about creating **exciting consumer journeys and digital experiences. **You are the** main point of contact, collaborating** and **driving **continuous **improvement **and **support **while working with internal and external partners**,** **UX teams **and **agencies, **putting **insight/analytics** at the heart of your thinking. You are a **hard-working** individual with a background in **digital marketing **and **digital technologies** for consumers**.** You have working experience **(4-6 years)** in digital media and marketing. You are a creative **problem-solver** with a **can do**, **proactive **approach. You have** exceptional **written and verba**l communications skills** with the ability to **engage and train a wide** range of stakeholders. You show an understanding of **user experience** and** design processes**, while displaying a **keen eye for design in general.** You have experience in** project management **in **developing, implementation **and **activations of digital concepts** and you are not afraid to get** stuck in **and **take ownership**, **work under pressure **and **meet tight deadlines **to **deliver** best-in-market** products to continuously engage and retain brand fans.

**What you’ll do for us? Your main responsibilities**:

- Collaborate closely with StudioX, IMX, Category and external agencies for the creation and implementation of the actual digital tool/platform for the intended campaign/promo or need.
- Collaborate with the Connections Team to support digital touchpoints and KPIs that should be implemented to measure success.
- Collaborate with cross functional teams on briefing agencies and/or recruiting the ones that will develop the look and feel of the platform, communication visuals, content strategy, VIS, etc.
- Be in close contact with the markets to update them on project status, understand their needs & priorities, answer questions, provide guidance and consultation on how the intended platform should be localized.
- Create all necessary Instructions for Markets to localize the digital toolkit/ platform as well as some on top ideas that might be up to a market to decide if they will implement it or not.
- Work closely and coordinate local stakeholders (local teams, agencies) & central stakeholders (brands, EMEA IT) for all digital activations in owned platforms.
- Safeguard that markets follow agreed processes to request & set new digital activations.
- Conduct regular training sessions with markets & collect feedback on improvements based on future needs.
- Educate markets on transactional capabilities & available digital experiences in general. Be the first POC for the market when it comes to a new need/idea.
- Ensure markets follow available roadmaps built for central campaigns & local activations. Support & consult on steps that need to be followed/ tasks to be done per stakeholder - regular updates to ensure proper implementation.
- Implement process and governance model for continuous evolution and improvement of owned digital experiences.
- Work together with Europe IT team to provide support to markets & central teams pre & during digital activations are live.
- Support execution of central campaigns. Understand/ define the details, set timings, define POC through preparation phase (who needs to do what & when) & be the POC for all stakeholders that will support the campaign from day 1 till the end of the activation.
- Consult/ supp

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