Digital Marketing Specialist
1 day ago
Job Summary:
Are you a passionate and results-driven Digital Marketing Specialist looking for a new opportunity to make an impact? The National Learning Group is seeking a talented individual to join our team as a Digital Marketing Specialist. In this role, you will be responsible for developing and executing digital marketing strategies across various platforms, with a focus on Google Ads, Facebook Ads, and PPC campaigns. If you have a proven track record in driving successful digital marketing campaigns and are ready to take your skills to the next level, we want to hear from you
**Responsibilities**:
- Develop and implement effective digital marketing strategies to achieve business objectives, with a primary focus on Google Ads, Facebook Ads, and PPC campaigns.
- Conduct keyword research, optimize ad campaigns, and analyze performance to improve conversion rates and ROI.
- Manage and monitor paid advertising campaigns across multiple platforms, ensuring they are aligned with marketing goals and budgetary guidelines.
- Create engaging ad copy, compelling landing pages, and captivating visuals to maximize campaign effectiveness and drive customer engagement.
- Conduct A/B testing, analyze data, and provide actionable insights to optimize campaign performance and drive continuous improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to identify new opportunities and stay ahead of the competition.
- Collaborate with cross-functional teams, including content creators, designers, and analysts, to ensure consistent brand messaging and seamless campaign execution.
**Requirements**:
- Experience in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role, with a focus on Google Ads, Facebook Ads, and PPC digital marketing.
- Proficiency in managing and optimizing Google Ads and Facebook Ads campaigns, including campaign setup, keyword research, ad copywriting, and performance analysis.
- Strong understanding of PPC advertising principles and best practices, with a demonstrated ability to drive conversions and improve campaign performance.
- Excellent analytical skills, with the ability to analyze data, generate meaningful insights, and make data-driven decisions to optimize campaigns.
- Familiarity with digital marketing tools, such as Google Analytics, Google AdWords, Facebook Ads Manager, and third-party PPC management platforms.
- Creative mindset with the ability to think strategically and develop innovative marketing approaches.
- Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Proactive, detail-oriented, and able to manage multiple projects simultaneously.
How to Apply:
The National Learning Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
**Job Types**: Full-time, Permanent
**Salary**: £20,319.00-£35,000.00 per year
**Benefits**:
- Casual dress
- Discounted or free food
- Free parking
- On-site parking
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Prudhoe: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
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