Marketing & Communications Manager

4 weeks ago

Cardiff, United Kingdom Lucid Recruitment Full time

We're seeking a motivated Marketing & Communications Manager to join the Head Office team for a National Leisure company. The successful applicant will be involved in all aspects of the promotion and development of the company’s product and service.

This is an exciting opportunity for a proactive individual to play a key role in developing and delivering marketing campaigns, from insight to evaluation, social media activity and providing quality assurance for both offline and online content.

**Job Specification**:

- To create, develop and manage Social Media and positive engagement on all communication platforms, including internal social media platform.
- To develop and to deploy marketing campaigns for new and existing services.
- To assist in updating the websites of with a focus on ensuring information is kept up-to-date, dynamic, and attractive.
- Have direct line management responsibility for colleagues in the Commercial Team.
- Act as a champion of excellent customer service and set the tone of how we communicate with our customers.
- Maintain up-to-date knowledge of company products and services.
- Deliver first class communications across various platforms internally & externally.
- Monitor social media channels to support marketing campaigns and our services.
- Create awareness of and develop the brand and develop & implement a marketing strategy as part of a wider sales & marketing programme.
- Evaluate and review marketing campaigns, advertising and SEO (Search Engine Optimisation) to make sure the correct mediums are being used and campaigns are effective.
- Source advertising opportunities and place adverts in the press or on the radio.
- Work closely with external creative agencies to design marketing materials such as brochures.
- Conduct market research, for example using customer questionnaires and focus groups.
- Develop relationships with key stakeholders, both internal and external.
- Track marketing performance and return on investment and prepare regular reports
- Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials, and online activities

**Key Skills and Experience**:

- Marketing & Communications degree
- Knowledge of EP Morris, Hootsuite & Canva
- A high level of attention to detail
- Proficient in MS Office
- Good verbal and written communication skills

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