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Communications Planning Lead

4 months ago

Leeds, United Kingdom Pharmacy2U Ltd Full time

**Role** - Communications Planner Lead

**Location** - Leeds, LS15 8GB (Hybrid)

**Salary** - £45,000 - £55,000 per annum plus up to 10% bonus annually

**Hours** - Monday - Friday (40 hours per week)

**About Us**

Pharmacy2U is the UK's first and largest online pharmacy, we're a market leader in the pharmacy world, with 20 years’ experience, helping over 700,000 patients in England manage their NHS repeat prescriptions from request through to delivery.

**Role**

A new and exciting role has been created in the Marketing team. The purpose of this role is to lead the communication planning for the group including e-script, consumer health, health services and brand. The breadth covers all stakeholder groups (patients/customers, media, GPs, colleagues), defining their profiles and the media/channels to ensure reach, engagement, and impact on all communications.

**Responsibilities**
- To lead the business wide engagement, collation, documentation, and cascade of the group customer communications
- Align the various plans across the group including commercial trading & range strategy, customer services, fulfilment, digital customer experience, ESG, people and culture
- To lead the internal marketing go-to-market planning and execution of our strategic initiatives including proposition definition, audience targeting, creative and media briefs
- To define our target audiences, their behaviours, perceptions and needs to refine marketing targeting and creative briefs
- To align PR and social channel plans to the communications plans and cascade to senior team
- Executive level engagement to align priorities, timing and approval of activity and investment.

**Skills**
- Writing an implementing 12 month group customer communications plan (across all business units)
- Individual business units plans (e-script, consumer health and health services)
- Go-to-market approach and documentation
- Customer definition / profiles
- Cascade of key communications to senior stakeholder meetings, weekly round ups

**Experience**
- Experience of working in a pressured environment, delivering against tight deadlines
- Experience of working within company and ethical rules and regulations
- Marketing / Communications planning experience
- Media knowledge across paid, owned and earned media
- Brief writing and copywriting skills
- Organised with strong attention to detail
- Strong written and verbal communication skills

**Qualifications**
- GCSE (or equivalent) Maths and English Grade C or above
- Ability to use Excel at an intermediate level

**What we will offer you**
- **25 days annual leave increasing with service plus bank holidays.**:

- **Occupational Sick Pay**:

- **Brand new head office at The Springs, with discounts on leisure facilities close by.**:

- **Contributory pension**:

- **Blue Light Card**:

- **Employee discount site. Plus 25% discount on staff health and beauty purchases**:

- **Social events throughout the year**:

- **Free onsite parking and refreshments as well as a Cycle to work scheme**:

- **Employee Assistance Programme (includes Online Health and Wellbeing Resource)**

Key Words - Marketing, E-Script, Media channels, Communications, Planning, Social, Consumer health,

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