Marketing Operations Manager

2 weeks ago

Bath, United Kingdom THE JOB VAULT Full time

This a really exciting opportunity for an ambitious digital operations marketer to join a successful B2B global news and intelligence publisher. This full-time role is remote working with, if possible, one day a week (if local) or a month if not local, intheir Bath office.

**Benefits of the role**:

- Fast-growing B2B professional intelligence and global events provider.
- A dynamic, friendly team based remotely in the UK.
- Newly created role reporting to the head of marketing and taking lead marketing operations responsibility.
- Working across different departments including sales, events, editorial and research.
- Working as part of a marketing team of 10 people, opportunities to develop and take on key responsibilities.

Strong company purpose to help and enable businesses to create safer products.

**The role**:
A newly created role to ensure marketing operations processes are reviewed, optimised, implemented and followed as the marketing team and wider business enter a new period of growth.

Working closely with and supporting the customer data and performance manager and marketing team leads, you will implement best practices, and streamline and automate key processes, improving team efficiency and allowing other marketing team members to focuson adding creative value.

Owning the management and development of marketing operational frameworks, you will drive impactful change and enable growth by engaging, informing and influencing team members, wider business stakeholders, and external system/software suppliers on projects,processes and software implementation.

**Job functions and responsibilities**:

- Responsible for the daily marketing operational processes and procedures, as well as our systems and infrastructure.
- Enhance department efficiency and productivity by helping to streamline and automate key marketing processes, including lead gen & pipeline, segmentation & targeting, and nurturing & onboarding.
- Drive value, promote and give training on marketing systems/tools/software that optimise and maximise productivity across the business such as CDP, CMS, CRM, EMS.
- Identify bottlenecks to growth and work to remove those roadblocks.
- Manage lead generation and pipeline optimization.
- Implement an accurate tracking, attribution and reporting framework to support marketing activities and proactively identify trends and reasons for performance.
- Suggest strategies and solutions for untapped areas of marketing investment, to help lead the continual evolution and scaling of marketing org and strategy.
- Maximise use of customer data to identify audiences and segments for event and membership campaigns.
- Ensure the website and customer platforms are fully optimised for SEO and lead conversion.
- Manage and work on additional marketing campaigns and projects including new product testing and launching.
- Train all relevant staff on operational procedures and marketing software when they join, take on new responsibilities, and/or when process changes are made.

**Skills and experience**:

- Ideally 5 years’ demonstrable marketing experience working in a similar role within a digital marketing team preferably within B2B and supported by a relevant degree or diploma. However, they will consider a strong marketing operations executive lookingto move up into a manager role.
- Strong experience in operations and digital marketing
- Practical experience using CRM, CMS and marketing systems plus experience in building, implementing and embedding workflow management systems.
- Strong communication and teamwork skills.
- Interest in circular economy and sustainability is a bonus.

**Benefits and package**:
Competitive salary, 25 days annual holiday, 9-5 (or 8-4) working hours, flexible remote working policy, private medical insurance, group life insurance, group income protection, strong corporate culture with passion for sustainable living and working.

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