Head of Brand

3 weeks ago


Warrington, United Kingdom Allegiant Finance Services Limited Full time

**About Us**

Allegiant Finance Services is an FCA regulated Claims Management Company, with realistic ambitions of becoming the leading provider of consumer financial claims in UK and a true household name.

**Main Responsibilities**
- Responsible for defining and shaping our marketing strategy across digital assets and traditional media (radio and print);
- Developing and deeply understanding our customer proposition and target demographic (across a diverse mix of products);
- Working closely with the product team to develop products and new product launch campaigns;
- Ownership of our social media and content (in conjunction with the Quality & Risk Team), working to constantly improve our digital footprint;
- Develop written brand guidelines that third-party contractors will comply with, creating consistency;
- Coordinate (and where appropriate manage contractors) across PPC, newspaper, radio and television;
- Ensure consistency of message and branding within product customer journeys;
- Upgrade digital assets and creatives, deploying suitably skilled contractors;
- Lead product cross-selling initiatives to increase per customer ROI;
- Identify and coordinate brand awareness opportunities such as media thought leadership opportunities, conferences, awards and events throughout the calendar year;
- Work internally to ensure product branding and tone of voice is consistent with the externally advertised proposition;
- Develop and manage internal templates and style guides (Word, Powerpoint, Excel, Sharepoint);
- Reputation management - review platforms, media enquiries, and article monitoring.

**Key Skills & Experience**
- Previous experience of working in a senior role within an FCA or SRA regulated business in the B2C sphere (desirable, not essential);
- Experience of operating within a regulatory framework and working knowledge of CAP advertising guidelines;
- Demonstrable track record of analytics-driven approach proving campaign efficacy;
- Minimum of 2 years brand management experience (required);
- Minimum of 2 years traditional media experience (required);
- Minimum of 2 years online media experience (required);
- Proven track record of building deep qualitative and quantitative insights into customer behaviour;
- Previous experience of project management;
- Data driven and able to extract trends from large bodies of data;
- A professional manner with the ability to roll their sleeves up and support other teams when required;
- Proficient IT skills;
- HTML / CSS / Adobe Creative Suite (desirable, not essential as work can be outsourced).

**Package**
- Salary: £45,000 to £65,000 depending on experience and skillset;
- 36.25 hours per week working 9am to 5pm Monday to Friday;
- Hybrid working model, with our office based in Birchwood Park, Warrington - prime location with great transport links;
- Company pension;
- Free parking;
- Training & development opportunities.

**Job Types**: Full-time, Permanent

**Salary**: £45,000.00-£65,000.00 per year

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Warrington: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Brand Management: 2 years (required)
- Online media: 2 years (required)
- Traditional Media: 2 years (required)

Work Location: Hybrid remote in Warrington


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