Senior Marketing Executive

3 days ago


Birchwood Park, United Kingdom Horizon Recruitment Solutions Full time

I currently have a rare and exciting opportunity for a Senior Marketing Executive to join my client based in Warrington who is going through a period of growth.

We are looking for a highly organised, data-driven individual to support the marketing team in their marketing initiatives.

This hands-on role requires an analytical approach to marketing data, a methodical approach to planning and the ability to manage multiple parallel projects. You need to be comfortable stepping in and leading the team when the director is on leave.

This role is ideal for an experienced marketer with experience in many areas and who is either in or would like to progress into a senior marketing role.

**Responsibilities**
- Team Leadership: Stepping in for the director to provide leadership and training where required, take initiative with projects, and help to plan and develop strategies.
- Support lead generation campaigns: Providing suggestions and lead generation, providing copy, creating plans, and measuring effectiveness.
- Support content creation: Proofreading, writing internal communications and creating training material
- Events management: Planning and project management of events, negotiating costs, contacting suppliers, scheduling preparation sessions, arranging outreach and creating event planners
- Channel analysis and optimization: Measure and report on channel and campaign performance, A/B testing and analysis, gathering insights from campaign activity and suggest optimization activities.
- Management of the marketing plan and timetable: Outlining activities, scheduling time, following up on progress and highlighting areas of concern
- Project management: Prioritize projects by value, ensure projects and tasks are delivered on time and ensure the department remains on budget.
- Reporting: Creating marketing reports and dashboards, tracking marketing activity against goals and identifying trends.
- WordPress website management: Upload articles, update plugins in line with our change management process and monitor website traffic and trends.

**Experience Requirements**:

- Minimum 3 years of marketing experience
- Experience using a CRM system and managing data, preferably Microsoft Dynamics
- Strong project management skills - ensure deadlines for multiple projects are met
- Results-driven mindset - track campaign activity results and ROI
- Experience B2B Marketing
- MS Office skills - Word, Excel, etc.
- High-level of communication skills, including written and verbal

This is an office-based role, offering a salary of £35,000 - £40,000 depending on experience.

The company offers an excellent benefits package

Horizon Recruitment is an equal opportunities employer and is acting as a recruitment agency in relation to this vacancy.



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