Head of Community and Events

2 weeks ago

Horsham, United Kingdom RSPCA Full time

This is largely hybrid working, mostly home based with occasional trips into the office. Will also involve occasionally attending events such as marathons, cheering posts etc.

**Role Purpose**
To develop and lead our Community & Events function, in order to increase income and engagement opportunities for the RSPCA through an audience centric approach to mass public engagement. This will involve providing strategic direction and team leadership whilst creating, implementing and managing a portfolio of events and fundraising initiatives that ensures we are reaching the right people with the right products in the right places.

The postholder will manage an expenditure budget of £450k initially, with room for growth based on success. The postholder will be working as part of the Mass Engagement (and broader Directorate) leadership team leading a team of 6 people.

**Principal Accountabilities**:

- Deploy an audience focussed, data-led approach in order to research, devise, implement, monitor and report on a Community & Events Strategy with the goal of significantly increasing the number and variety of successful RSPCA fundraising offerings and participants in this area.
- Act as the strategic lead on certain key events with oversight of the development and management of the creation of products, advertising and key materials.
- Ensuring all events and related fundraising activity complies with charity law, Fundraising Standards Board, Institute of Fundraising Guidelines, RSPCA policies and procedures.
- Develop and implement a holistic marketing plan to promote and increase public involvement in Community Fundraising such as “in aid of” to the Society through a variety of mediums ensuring a partnership approach with key Society stakeholders including Fundraising, Customer Engagement,

Comms, Campaigns and Digital teams.
- Deliver new ‘product’ opportunities for engagement with our community and, where relevant, to work with our Branches on a co-creation approach to community products, whilst also overseeing the development of existing shared community events.
- Develop and implement a plan to maximise the stewardship opportunities for this area from across the Society, and work with other Heads and Managers across the directorate to maximise the engagement of supporters with the Society.
- Join the Mass Engagement and overall directorate leadership meetings where necessary to ensure that this team has a voice in strategic direction, key decision forums, and performance discussions.

**Ways of Working**
- Lead and inspire the Community & Events Team ensuring they have the skills and support to achieve their plans. Includes recruitment, mentoring, learning and development and exploring ideas and new ways of working.
- Procure and manage the relationships of new agencies where necessary. Negotiating contracts, and putting in place the relevant SLAs.
- Deploy a rapid, audience-centric approach to new product development, piloting and scaling up that includes effective evaluation, test-learn-retest and fail-fast techniques.
- Use service design techniques to ensure event and relationship management is delivered efficiently and effectively, providing the best possible customer experience.
- Collaborate with a wide range of stakeholders across the organisation, working on new initiatives and sharing the latest Fundraising trends for your programme. This includes legal and compliance teams where necessary.
- Work in collaboration with Comms and Marketing colleagues to design and deliver a marketing and promotion plan according to the channel preferences of different audiences.
- Provide specialist Community & Event fundraising advice and support across the fundraising directorate as appropriate.
- Deliver in-house training solutions for induction, and continuous development of fundraising coordinators, volunteers on aspects of community & event fundraising as appropriate.
- Actively participate and lead in society project teams and forums as required to provide expertise and actively promote integrated working opportunities.

**Budget Management**
- Manage the central support budget for this programme, including regular review against planned activity and reforecasting. This role works with a finance business partner, ensuring timely and accurate management information around performance.

**Key Interfaces**
- Post holder line manages a team of 6 covering our mass Community and Events offerings so needs to ensure knowledge and key learnings are held and passed onto others.
- Post holder is managing a marketing programme that needs support from various stakeholders across the

Society. This ranges from Digital, IT, Finance, Brand, Compliance, Legal, Fundraising etc and will require the post holder to manage expectations and delivery schedules.
- Post holder will need to work with branches and volunteers on occasion for co-created events and product creation.
- Post holder will need to work within a ‘commu

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