Digital Marketing Strategist
8 months ago
If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we want to hear from you. For this position, you should be creative and comfortable working with a creative team. The opportunity is at a senior level where you will help create the digital strategy but this is (at this point) still a very hands on role. Experience in marketing a luxury brand is essential to the role.
**Responsibilities for the Digital Marketing Strategist**
- Research products, services and current strategies to identify new opportunities
- Analyse web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Build strong clients relationships through social media interaction
- Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
- Identify digital advertising needs
- Establish best practices in digital marketing
- Stay up-to-date with digital technologies developments
**Requirements and skills for the Digital Marketing Strategist role**
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- An in depth understanding of social channels for increasing brand awareness
- Experience implementing and optimizing Google AdWords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Experience working with high-end luxury brands
- Strong analytical and project management skills
- BSc degree in Marketing, Advertising or relevant field
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