Product Genius

**Main Job Function**
- To present, demonstrate and handover vehicles to customers, working with the dealership’s agreed sales processes and methods.
- To work in association with the Sales team to achieve sales targets
- To ensure that all customers are informed of and shown all available options, extras, personalisation and accessories
- To strive to delight customers and work towards achieving the highest degree of customer satisfaction.
- To update the dealership’s records with customer information to ensure that the database is fully and accurately maintained.
- To enhance the reputation of TMS Motor Group at every opportunity when interacting with others.
- To accurately load and oversee all used car stock on our websites for online display.
- To ensure all used car stock is efficiently valeted through our dedicated valet team and photographed for online display in a timely manner.

**Interaction & Reporting**

Directly Responsible To: Sales Manager

**Relationships With**:
Dealership Accountant, Aftersales Manager, other company managers, Sales Consultants, Business Manager, Fleet Sales Executives, Sales Administrators and Valeters.

**Key Tasks & Performance Objectives**

**Sales & Marketing**:

- Build value, excitement and desire in the vehicle through effective tailored vehicle presentation and demonstration
- Ensure vehicle displays are maintained at the highest standards in line with dealership and manufacturer, and legal requirements
- Report and discuss weekly agreed performance ratios, comparing actual with targeted performance.

**Customer Interaction**:

- Respond promptly to all customer enquiries, communications and requests.
- Ensure all vehicle sales are completed within the timescales required by the customer and those standards set by the company.
- Ensure vehicle handovers take place to customers’ complete satisfaction.

**Control of Resources**:

- Report all extraneous costs to the Sales Manager on a daily basis.
- Report any losses and damage to the Sales Manager immediately.

**Authority Limits**

**Stock**:

- Discuss with Sales Manager the availability of pipeline stock and vehicles actively sought by the dealership.
- Report to the Sales Manager customer requirements with regard to vehicles not available from stock and update the vehicle wanted lists.

**Staff**:

- Authority to instruct and supervise staff and customers in situations of emergency or danger.

**Main Work Activities**

**Selling & Marketing**:

- Participate actively in the planning of cost effective sales campaigns, events and promotions to maximise sales and profitability.
- Ensure that the customer database is updated and cleansed as necessary.
- Ensure that any digital information is accurate, up to date and in compliance with statutory legislation. Ensure that data is held in a manner as required by the Data Protection Acts.
- Ensure demonstration vehicles, showroom and forecourt stock are immaculate and serviceable for display and demonstration to prospective customers.
- Review advertising and marketing messages for accuracy, completeness and ease of interpretation by customers.
- Advertising used car stock onto various platforms
- Photographing/videos of used car stock
- Personal videos for customer remote viewing

**Communicating with other staff**:

- Ensure that operational and sale
- related information is communicated to all other appropriate departmental staff, thus maintaining accurate records. Such information will include, but not be restricted to, sales of vehicles, cancellation of orders, finance refusals, customer and prospect record details, and messages received.
- Work effectively with other sales team members in order to provide cover and maintain continuity of customer relations and service, particularly when leaving the showroom or the premises during the working day.

**Training and Development**:

- Attend manufacturer and other training programmes as necessary to maintain product knowledge, particularly on new products, new and updated models, specifications and options, so to be able to present in an expert way to customers and other staff alike.
- Assist in maintaining all staff Product Knowledge
- Keep updated on competitors’ products, prices and specifications and be able to relay information to customers in order to assist their consideration and purchase of vehicles and extras.
- Keep updated on public perceptions of the industry, the dealership and its products.

**Administration and Control of expense**:

- Meet with the Sales Manager and review daily, all activities, enquiries and the results of prospecting and marketing to assess progress towards targets and plans.
- Ensure all customer transactions are completely and accurately recorded. Ensure that all necessary paperwork and information is passed to sales administration immediately.
- Ensure that all payments for vehicles are complete and correct for each transaction including those for items back-sold or agree