Head of Insights

2 weeks ago


London, United Kingdom Sainsbury's Full time

**Location**
- Holborn Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT

**Hours**
- Full-time

**Contract-Type**
- Permanent

**Salary**
- Competitive Plus Benefits

**Areas of business**
- Marketing

**Closing date**
- 2024/04/27 12:00:00

**Job ID**
- 231933

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

**Division / Dept**

Food Commercial/ Marketing

**Location**:
Holborn store support centre and Home

**Reporting to**

Director of Insight

**In a nutshell**

Being commercially connected in helping Retail and Digital teams understand their performance, how their channels and marketplaces are evolving, and the experience they give our customers is vital to the success of the business. In the Insights team, we do this through our team of business partners who work directly with the business to compile complex and varied sources of data and research to bring customer first insight and consultancy to drive key business decisions.

This role manages and leads a team of insight business partners for the broad Retail and Digital businesses. The role spans all our brands including Sainsbury’s, Habitat, Argos, TU and Nectar across our physical and digital channels and collection points - Supermarkets, Groceries online, Argos SIS and SAS, Argos online, Marketplace. The role will work across both short and long term planning horizons. You will own critical relationships with key senior stakeholders, partnering into Directors across Retail (Directors of Stores across Food and GM), Digital (Food, GM & Propositions) and Tech where appropriate. To help drive action, this role will also be expected to partner and interface with other teams including Commercial Delivery, Central Operations and Channel Excellence, Supply Chain, Logistics/Fulfilment, Property and Convenience.

**What you need to do**

Accountable for ensuring that the customer and the holistic channel lens is always at the heart of our decision making and the business has access to the insights it needs.

Deliver strong insight led narratives and holistic business performance into key forums with Directors of Digital and Retail, embedding one source of truth and provoking discussion in shaping strategies, business cases, prioritisation and operational decision making.

Step on the depth and quality of our insight to bring the “why” and unlock competitive advantage - Be forward thinking and contextual as business models evolve, bringing together various data sources (customer, financial analytics, cluster/zone analysis, property analytics) plus qual/quant research.

Work alongside the channel operations teams to help shape and iterate Retail dashboard content, delivering the ambition of a “one stop shop” to market and customer data.

Be the objective voice of the customer, leveraging CSAT and icare metrics to support the Directors of Stores and Digital teams in understanding where we need to course correct and why. Work closely with the Head of Insight - Customer Care and Director of Customer Service to ensure that we are measuring the right areas that matter to our customers, with the right feedback mechanisms in the right channels and support in driving performance up.

Bring best in class Research and Insight leadership to help stakeholders understand the customer impact of experiments, trials and rollout of specific channel/X-channel initiatives & choices.

Be the business partner for Future store, Commercial Delivery (Formats, Space and Fixtures), Digital Propositions and Ecommerce teams - ensuring 360 Insights and consultancy is embedded to shape solutions and initiatives that are customer led.

Own the relationships with key external data partners and agencies to unlock ROI and strategic partnerships. Bringing a future focus and 360 approach to best practice tools.

Harness the power of Retail colleagues and insights from stores to champion context and understanding of what our customers are thinking, feeling and doing back into our planning processes. Be the champion of store closeness across our Insights community.

**What you need to know/show**

Proven ability to understanding the key strategic priorities of relevant business teams across large organisations, demonstrating experience in bal



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