SEO and Content Executive

2 months ago

Stretford, United Kingdom Frasers Group Full time

**Company Description**
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands. As an industry leader, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

We are looking for an SEO & Content Executive to work on both our Studio and I Saw It First websites and work closely with the wider SEO team.

Reporting into the SEO Site Manager your main responsibilities will be:

- Helping to improve and drive customer engagement, traffic and revenue of sites
- Helping to improve brand SEO rankings and writing relevant, convincing content for the sites.
- Keeping on top of the trends within the fashion & lifestyle industries, monitor and report on rankings and perform keyword research.
- Improving site architecture through the implementation of internal links and website styling.
- Conducting keyword research to support the implementation of swiping links, using SEO guidelines to increase web traffic.
- Identifying and fixing common technical errors - including broken links, redirects
- Keeping abreast of industry-related topics
- Helping populate SEO buying guides template with new content and images
- Analysing website content performance and making recommendations
- Monitoring competitor strategies to ensure we are always leading from an SEO perspective
- Tracking and reporting on rankings and derive insights to improve them, using softwares such as Pi-Datametrics, Botify RealKeywords and Google Search Console
- Writing convincing, precise copy for buying guides, meta data for all pages, marketing copy to promote products/services
- Assisting internal teams with new content development
- Keyword research and strategy with daily optimization
- Identifying customer’s needs and gaps in our content and recommend new topics

**Qualifications**
- Demonstrate a positive, can-do attitude.
- Be detail-oriented and organised.
- Experience in writing content / copywriting
- Be flexible and resilient.
- Have great time management skills.
- A marketing degree or similar.
- Have experience of using Excel
- Interest in both SEO and Copywriting

**Additional Information**
An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- ** Think without limits** - Think fast, fearlessly, and take the team with you.
- ** Own it** **and back yourself**:

- Own the basics, own your role and own the results.
- ** Be relevant - **Relevant** **to our people, our partners and the planet.

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