SEO Executive

3 weeks ago

Peterborough, United Kingdom Commercial Recruitment Full time

SEO Executive ( Junior considered )

Salary £25000-£35000

Location : Peterborough - Office based ( Not remote/hybrid )

Hours : 0845 - 1715

Our client is looking to bring in an effective SEO specialist who can work as a member of the team and contribute effectively in a professional manner across a busy office environment.

You will need excellent technical and communication skills and be able to organise your work effectively, helping to develop activities such as content strategy, quality link building and keyword strategy in order to increase rankings on all major search networks.

You will also manage all Search Engine Marketing Campaigns with an expectation for driving business interest in our Company and maximising return on investment. The position will require determination and an ability to organise a schedule to promote the range of products that we have available and support organisational goals around brand awareness, traffic growth and customer acquisition and retention.
- Main Responsibilities of the Role: _
- Optimise copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimisation.
- Research and implement search engine optimisation recommendations.
- Research and analyse competitor advertising links.
- Develop and implement a quality link building strategy.
- Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report and analyse website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Integration of marketing plans with brand campaigns to drive brand to demand.
- Develop an understanding of how the functions of the role interlink throughout the business and impact.

Work Location: In person

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