Pr Outreach Executive

3 weeks ago


StokeonTrent, United Kingdom bet365 Full time

As a PR Outreach Executive, you will be responsible for creating, coordinating and delivering large-scale PR outreach campaigns on behalf of our products, globally.

We are seeking a content focused and creative marketing executive to become part of our growing PR and Outreach team. The successful applicant will have a knowledge across a range of sports and gaming products, and enjoy writing in a way that aligns withour brand.

Working alongside multiple touchpoints internally, you will be required to facilitate support from SEO content specialists, Social Media teams and performance marketing departments in order to facilitate high quality coverage and links for scheduled campaigns.

In collaboration with the wider department, you will support the exploration and development of new and existing relationships, activate campaigns across multiple territories and help the team achieve its overall objectives.

**Preferred Skills, Qualifications and Experience**:

- Good PR knowledge is preferable.
- Experience of working closely with SEO teams or departments on outreach projects.
- Networking with key publications, journalists and influencers.
- Educated to degree level or equivalent practical experience.
- Excellent written, verbal and visual communication skills.
- Strong attention to detail with a high degree of accuracy.
- Ability to work to deadlines.
- Ability to interact with all stakeholder levels of the business.
- Strong networking and relationship management skills.
- Ability to speak additional languages would be beneficial but not essential.

**Main Responsibilities**:

- Supporting the PR Outreach Manager.
- Supporting the content team in the ideation of PR content for external exposure.
- Establishing and maintaining relationships with key media channels, journalists and influencers.
- Improving brand visibility through high quality coverage.
- Conducting outreach to promote campaigns to local, national and trade press.
- Planning and communicating schedules for global activity.
- Collaborating with the wider department to deliver a measurement framework globally.
- Assisting in raising the brand profile during new territory launches.

To apply, send your CV and Covering Letter, quoting the Job Reference Code PRORE1222RD to Human Resources, Hillside (Shared Services 2018) Limited, bet365 House, Media Way, Stoke-on-Trent, England, ST1 5SZ or click on the link to apply.



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