PPC Specialist

We are looking for a hands on PPC specialist to join our Digital Marketing team in Guildford. You will be responsible for ensuring that our Google Ad campaigns are fully optimised and performing in line with best practice and the business objectives.

**Responsibilities**:
As a PPC Specialist, you’ll work with internal stakeholders and will be responsible for:

- creating and planning a variety of PPC campaigns (Google Ads / Microsoft Ads)
- ensuring the full capabilities of the ad platforms & emerging features are understood and utilised where appropriate
- keeping the wider marketing team updated on the features and benefits of PPC campaigns and ensuring that the channel plays an appropriate part in the wider marketing mix
- overseeing existing campaigns and making recommendations on how to optimise them
- analysing trends and making data-driven decisions to continually optimise campaign performance and efficiency
- working with the product category leads to ensure the PPC strategy is responding to business priorities
- writing engaging copy for adverts
- input on creative assets required (display/video) to optimise paid campaigns
- analysing and reporting on campaign performance to the marketing team and wider business

Experience
- Minimum 3 years’ experience running Google Ads campaigns for £multi-million revenue ecommerce brands
- Experience across all different campaign types available in the platforms (Search, Shopping, Pmax, Display, Video etc.)
- Experience of other ad platforms (e.g. Microsoft Ads) desirable
- Relevant industry knowledge and enthusiasm for the musical instrument sector

**Extra Information**:

- Contract Type: Full Time
- Working Hours: 9am - 6pm Monday to Friday
- Salary: £35,000 - £45,000
- Job Location: Andertons Digital Office, Guildford
- Closing Date: 19th June 2023