Marketing Executive

3 months ago

Manchester, United Kingdom Betfred Full time

**Job Title**: Marketing Executive - Games

**Department**:CRM

**Location**: Hybrid / Manchester, 2 office days per week, 1 x anchor day / 1 x other day

**Reporting To**:Games Marketing Lead

**Overview**

We are seeking a highly skilled and creative individual to join our team as a Marketing Executive to support our Games & Vegas products.

This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

If you are passionate about creating impactful content, developing promotional ideas, and driving customer engagement, we would love to hear from you.

**Responsibilities**
- Content Planning:

- Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
- Map content distribution across various CRM channels to maximise engagement and reach.
- Stay updated on industry trends and competitor activities to identify opportunities for improvement.
- Content & Promotional Implementation:

- Develop innovative and effective content and promotional concepts aligned with business objectives.
- Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
- Create design briefs for graphic designers to ensure marketing content is visually appealing.
- Write compelling copy that captures attention and conveys the marketing message effectively.
- Ensure the execution and delivery of CRM & promotional content is on time and to a high standard.
- Write promotional terms and conditions in line with the department guidelines and ensure appropriate sign offs are obtained.
- Ensure promotional activity is always executed and fulfilled accurately and in line with agreed budgets.
- Marketing Execution & Communications:

- Utilising BI data models, identify the most effective channels for content distribution based on target audience characteristics.
- Optimise the channel mix to maximize content visibility, engagement, and conversions.
- Analyse channel performance metrics and make data-driven decisions for optimization.
- Conduct A/B tests to evaluate the effectiveness of different content & communication approaches.
- Continuously refine content and communication strategies based on test results and feedback.
- Ensure all campaign and communication sign off processes are followed.
- Customer First Execution
- Maintain a consistent tone of voice across all communications and ensure brand and tone of voice guidelines are followed.
- Personalise channels and messaging based on target audience segments and their preferences.

**Requirements**:

- Excellent written and verbal communication skills.
- Proficiency in copywriting and creating engaging content.
- Knowledge of CRM channels and platforms.
- Ability to analyse campaign data and make data-driven decisions.
- Creative mindset with a keen eye for design and aesthetics.
- Strong organisational and project management skills.
- Ability to work collaboratively in a fast-paced team environment
- Ideally experience delivering promotions and/or campaigns for Betting products and knowledge of back office systems.

**Person Specification**
- Passionate about the Betting and Gaming Industry and our Customers
- Proactive & Innovative - Whether creating new promotional or campaign ideas or working through an operational challenge, we’re always looking for new ideas, methods and processes to improve Betfred for our customers and colleagues
- Smart & Presentable - Although we have a relaxed dress code and appearance policy, we are a global brand with many colleagues and visitors at our head offices. You must ensure that you dress and present yourself appropriately.
- Punctual & Organised - This isn’t just a quality; it’s a lifestyle. We look for both qualities as it shows us you will not only arrive on time but also plan and complete projects/tasks on time
- Detail Orientated - Mistakes are part of human nature and can often be great for learning and development. You should recognise mistakes happen and put measures in place to ensure they are rectified before there is any impact on customers or colleagues
- Professional - We always promote a relaxed and enjoyable work environment, we expect you to respect your colleagues and our values by behaving with the appropriate level of professionalism when it comes to all forms of communication, teamwork, leadership and change management.

**Benefits**

**Be Rewarded**:

- **Earn Extra Rewards**: Unlock bonuses and incentives to enhance your income.
- **Secure Your Future**: Build a nest egg with monthly pension contribution, helping you prepare for the future.
- **Family Support**: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
- **Refer and Earn**: Cash-in on our 'Refer a Friend' programme - we

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