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Communications & Marketing Officer

4 months ago

Belfast, United Kingdom National Trust Full time

We're looking for a Communications & Marketing Officer to join our fantastic team here at the Belfast Properties. Are you an excellent communicator with good understanding of marketing techniques and an eye for a good story? This role could be for you. If your're enthusiastic about sharing stories and creating great content we'd love to hear from you.

Interview date: 21st July

What it's like to work here:This role is based in Rowallane Garden in Saintfield, just a short drive away from Belfast city centre. Spanning 52 acres and surrounded by a further 140 acres of farmland, it is home to rare and exotic planting which creates a sense of discovery and adventure around every corner. In every way, it’s a time of real growth at Rowallane Garden and we now welcome over 140,000 visitors each year. We have exciting plans to develop our visitor offer further and you will be at the forefront of that work, communicating and bringing to life for a range of audiences all the many reasons to visit, support and get involved.

Our Communications & Marketing Officer will in addition work across the Belfast Portfolio, supporting our work in our diverse range of exceptional places that are rich in nature, beauty and history. From the wild Divis and the Black Mountain, to beautiful woodland like Minnowburn and Cregagh Glen, and from the industrial Patterson’s Spade mill in Templepatrick to the stunning coastline of Portmuck, the National Trust takes care of and provides access to places that provide respite, relaxation and enjoyment for the people of Belfast and beyond. It’s a varied job and genuinely, no two days will be the same.

What you'll be doing:Day to day you will develop and deliver our marketing and communications plan to help achieve our ambitious targets and reach out to new and existing audiences. This will include supporting with advertising activities and creating promotional materials and content across all media platforms, with a clear focus on great content for our websites and socials media channels.

We're looking for someone who can help us reach new and more diverse audiences alongside partnership building with our local communities and stakeholders. You'll have the confidence, communication skills and curiosity to proactively connect with a wide range of colleagues to learn what's going on all around the portfolio. You'll work as part of a team to make sure that we're sharing the best stories we can. You'll drive marketing campaigns to attract visitors to our places and spaces, spread the word about places to visit in the great outdoors and raise awareness of our core messages and conservation work.

Working in partnership with external organisations will be important aligning messaging between partners where appropriate. Internal communications will also be part of your role, making sure staff and volunteers with the portfolio feel connected and engaged with what is happening on the ground at the different locations.

It is expected that you'll spend most of your time at Rowallane Garden where you will play your part with Duty Management as weekend, bank holiday and evening working my be required.
- Who we're looking forPractical experience in a marketing and communications role, with a good understanding of how different channels can be used effectively
- Experience of developing and planning local marketing and communication plans and content
- Good eye for design and presentation with and understanding of brand management
- Proven track record in creating, using and editing content across different channels, based on audience insight and evaluation Excellent written and verbal communication skills, with attention to detail to ensure the accuracy of information shared
- Good team player, able to motive others to build storing relationships
- Well organised and able to manage multiple pieces of work in order to meet deadlines

The packageThe National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.
- Substantial pension scheme of up to 10% basic salary
- Free entry to National Trust places for you, a guest and your children (under 18)
- Tax free childcare scheme
- Rental deposit loan scheme
- Season ticket loan
- Perks at work discounts i.e. gym memberships, shopping discount codes, cinema discounts
- Flexible working whenever possible
- Employee assistance programme
- Free parking at most locations
- Independent financial advice

Requirements :Compliance.Eligibility to Work in the UK
Fixed Term p/t (30 hrs pw to 30/09/25)