Product Marketing Manager

2 weeks ago


Ipswich, United Kingdom Reed Marketing & Creative Full time

**_Due to company success and expansion my client is currently looking for a Product Marketing Manager to join their UK team_**

**The Opportunity**

You will be responsible for developing differentiated positioning and compelling messaging, executing launch plans, creating collateral for each step of the buyer’s journey, and providing content for both sales and partner organisation enablement.
The Product Marketing Manager will work closely with the wider global marketing team as well as Product Management. You will evaluate current market position to define and deliver a market-driven and customer informed roadmap alongside the Product function.
This position serves as a market expert and provides guidance for selling against the competition. This role proactively supports field sellers and channel partners with effective positioning, marketing assets, product education and competitive differentiation

**Salary**: £65,000 plus generous bonus plan
Location: Hybrid working and flexible on location

**You will be responsible for**:

- Identify, develop, and maintain market knowledge such that help define placement and the value of the business
- Work with Product Management to define product value propositions, positioning and messaging that differentiate the business vs competitors, and demonstrate value to buyers
- Develop and execute go-to-market and launch plans in collaboration with Product Managers. Create and deploy marketing materials and collateral specifically designed for each stage of the buyer’s journey and key personas.
- Working with the wider Marketing Team to create content for critical product related topics such as ebooks, blogs, articles, videos
- Collaborate with Sales teams to provide product marketing support where needed including product roadmap reviews, ROI proof points

**What’s Required?**
- 4+ years product marketing experience
- Previous experience within a B2B product led technology company
- Ability to work in a fast-paced environment and execute multiple projects simultaneously
- Strong communication, content writing, analytical, and presentation skills
- Attention to detail, strong organisational skills, excellent communication, and innovative thinking
- Demonstrated ability to create, produce and present compelling and persuasive presentations
- Excellent teamwork and collaboration skills
- Undergraduate degree in marketing or business required

**Benefits**:

- 25 days holiday, rising to 28 days per annum with length of service
- Company stock options
- Medical, dental and optical insurance cover
- Option to either work in our Ipswich office or from home (or both)
- An exciting and flexible working environment surrounded by friendly and committed co-workers
- Electric Vehicle Scheme
- “Work from anywhere” 2 weeks per year policy
- Training and development opportunities
- Access to an employee assistance programme and wellbeing support hub
- Rewards platform (offering discounts, cashback and savings)
- Ad-hoc team events, incentives and competitions


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