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Deputy Head of SEO

4 weeks ago

London, United Kingdom News UK Ltd Full time

The Sun Online is the biggest digital newsbrand in the UK and now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department sits at the heart of our newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers.

**The role**:
The Sun is looking for a talented individual with a background in search engine optimisation, significant newsroom experience and a track record of delivering results.
As Deputy Head of SEO you will be responsible for supporting the Head of SEO in developing and implementing the editorial SEO strategy, as well as helping lead our large, talented team of SEO editors and writers in London.

**Key accountabilities**:

- Help grow organic search, Discover and Google News
- Be confident in identifying search trends and communicating them to the newsroom
- Help lead and manage a large team of SEO editors and reporters
- Lead The Sun’s SEO breaking news and live blog strategy
- Help oversee The Sun’s evergreen strategy
- Be confident with a range of SEO tools (for example SEMRush and News Dashboard)
- Analyse and report back to the newsroom on SEO successes and failures
- Liaise with different departments to ensure strategic SEO needs and objectives are met
- Ensure, through training and monitoring, that SEO best-practice is adhered to
- Monitor algorithmic changes and developments and help recommend actions to relevant teams
- Perform competitor analysis and identify opportunities to improve and overtake in key markets
- Communicating content plans around key events such as Love Island to the wider newsroom

**Key skills and experience**:

- Organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches
- Experience working collaboratively with multidisciplinary teams
- Can demonstrate an understanding of The Sun brands
- Newsroom experience essential
- Sound technical SEO experience

**Life at News**

At News UK some of us **work flexibly**, in many different ways. We encourage you to talk to us about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group.

We take pride in looking after our amazing talent at News UK supporting the **Health and Wellbeing** of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support.

In addition we also offer:

- A generous **pension **scheme with employer contributions of up to 5%;
- 25 days **holiday **and up to 4 **volunteering** days per year;
- **Maternity **leave up to 18 weeks full basic salary & **paternity **leave up to 2 weeks;
- Wide range of **training **available, plus full LinkedIn Learning access.

We want to ensure that everyone we meet has the opportunity to perform to their best when interviewing, so feel free to let us know, at any stage, whether you require any **reasonable adjustments** during the recruitment process, and we will do our best to accommodate.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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