Email Marketing Executive
3 days ago
Working with our Digital Manager and being laser focused on owning, creating, maintaining, and optimising customer journeys as part of our marketing campaigns and automation program. Championing world class service and delivering an experience across a range of platforms that will exceed our customers expectations.
To delight our customers at every opportunity and leaving a lasting impression leading to commercial success.
- To increase our customer loyalty, repeat purchasing and retention, whilst reducing churn.
- to respond to business and customer needs by driving innovative ideas and solutions.
Accountabilities
- Making sure we deliver a quality service across all channels and maintain the brands reputation through excellent customer comms.
- Being the customer champion within the business and always having our target customer in mind when planning activities.
- Working with the Digital Manager to continuously create, maintain, and improve a calendar of scheduled campaigns and tactical activities.
- Focusing on segmenting, planning, execution, measurement, and analysis in equal measure.
- Working closely with eCommerce, design, social media, and offline marketing to align commercial and branded activity in the UK and internationally.
- Using existing and new research to understand our customers and making use of insights to develop effective messaging.
- Ensuring the team comply with GDPR, ASA and TPD compliance regulations at all times.
- Collaborating with other departments and teams to ensure automated campaigns achieve company goals and KPIs.
- Responding to business and customer needs by driving innovative ideas and solutions.
Going above and beyond to delight our customers at every opportunity and leaving a lasting impression leading to commercial success.
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