Digital Analytics Manager

7 days ago


Netherlands, United Kingdom Salt Search Full time

5 month contract - hybrid working with 50% of your time spent in the Amsterdam office

Analytics:

- Deliver analytics services by collecting, tracking, mining and analysing data and generating fact-based insights.
- Support Digital or BU teams to increase reach, engagement, buy and advocacy and inform Digital strategy.
- Provide analytics services to stakeholders within Digital, e.g. agile cells, or outside Digital, e.g. Business Units or Newsrooms, using one or several data sources.
- Be an active member in a wide range of projects and topics such as analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
- Monitor and evaluate the implementation of the analytics toolset, ensuring the consistency of data quality.

Consulting:

- Collaborate with stakeholders, supporting them in defining goals, selecting appropriate KPIs, monitoring performance and derive trends and opportunities.
- Provide stakeholders with actionable recommendations and calls for action based on your gathered insights.
- Translate gathered insights into engaging, actionable and easy to digest insights presentations.
- Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights.
- Implement and use data driven decision processes, in line with a fact-based decision culture.

Reporting:

- Implement new reporting structures or support existing structures.
- Develop best practice guidance and provide them to markets in your scope of responsibility and other stakeholders to maximize the use of analytics capabilities.

Requirements, Education & Professional Experience:

- Advanced experience with product/marketing analytics tools such as Adobe Analytics, Amplitude and/or Google Analytics
- Experience with advanced analytics programming languages such as SQL, Python and/or R are a big plus
- Advanced experience with digital marketing in a brand environment.
- A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction.
- Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely


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