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SEO Executive

4 months ago

Crewe, United Kingdom H2eCommerce Full time

SEO Executive
Location: Crewe/ Remote
Type: Permanent/ Full Time

**Salary**: 35k per annum

Summary of Role:
Part of a highly successful Europe-wide group with a turnover in excess of £400m, H2eCommerce, based in Cheshire, operates market-leading online retailers Cartridge People and Cartridge Shop. The company has recently diversified into the supply of 3D productssuch as 3D printers, filaments and parts to the UK market, which is based on the Group's already strong 3D eCommerce presence in the Netherlands.

We are recruiting for an SEO Executive to join our vibrant Marketing team.

Reporting directly to the Head of Marketing, the SEO Executive will implement and continually develop the Company's SEO strategy for the Cartridge People brand. You will create and develop interesting and informative content for our target audience, themain objective being to increase the visibility and awareness of the brand. This role has the direct report of an SEO Content Writer, to assist and support as required.

The SEO Executive will be passionate and excited about SEO opportunities and will be keen to continually work to best practice and to maintain an awareness of current SEO trends and techniques. Your personable approach will help you to build and maintainrelationships with external publications such as digital publishers, bloggers and journalists.

Main Duties and Responsibilities:
Content Strategy & Inbound Marketing
- Produce and publish creative content that can be used to acquire backlinks from relevant sites, blogs and publications
- Primarily responsible for the outreach campaigns and link-building activities for Cartridge People to webmasters, journalists and influencers as required
- Build relationships with those in industries relevant to the brand
- Provide support to the SEO Content Writer. Distribute tasks and conduct annual/ probation reviews and 1:1s as necessary
- Plan and execute outreach strategies to drive performance. Use analytics tools to evaluate strategy. Report the effectiveness of strategy to senior management
- Develop SEO campaigns to drive leads and subscribers to the website
Technical SEO
- Conduct SEO technical audits on the website and report on findings
- Technical monitoring and housekeeping of the website
- Maintain best practice technical SEO
- Reporting on Performance
- Track and report on all SEO performance metrics
- Use analytic tools to evaluate success, implement changes and design future campaigns for wider business projects
- Analyse content performance and adjust and optimise as required to improve performance

Key Relationships
- Report to the head of Marketing
- Collaborate with the Head of Marketing and wider teams to see projects through to completion
- Support for the SEO Content Writer
- Maintain up-to-date knowledge of industry trends and developments within SEO and the brand product range

Skills Required:

- 2 years minimum experience in an SEO role
- Excellent understanding of analytic tools and website data: Google Analytics, Search Console, Semrush
- Able to demonstrate and convey current data accurately
- Strong communicator, both written and spoken. Able to communicate with and manage stakeholders at every level of the business
- Very high level of written English, good understanding of grammar
- Confident user of Microsoft packages
- especially Outlook, Word, Excel and Teams
- Attention to detail, high levels of accuracy
- Ability to work independently
- Helpful, keen to learn; positive 'can do' attitude
- Team player

Desirable but not essential:

- Degree in English, Journalism, or SEO-specific higher qualification

We Offer:

- Competitive salary with annual salary reviews
- Generous annual leave with an additional day for each year spent with the company up to 33 days holiday per year
- Genuine potential for career progression and training with clear development objectives and support
- Death in-service insurance
- Specsavers vision care
- Pension
- Generous long-service cash rewards from 5 years of service
- Cycle-to-work scheme
- Staff discount on products
- Discounted Gym membership on Brio gyms
- Staff recognition scheme
- GP access and mental health counselling support
- Yearly flu vaccinations
- Free parking with easy access to rail and bus routes
- Fun and exciting social and team-building events