Marketing Lead
5 days ago
**Marketing Lead - Partnerships & Sponsorships (6-month contract)**
Reports to: Commercial Director Global Business Solutions
You will support the team at the front line of strategic execution and at the centre of partnership delivery within a FTSE100 Company.
You will be responsible for delivering activation excellence for the company and will work with the agency partners, R&D, Regulatory, Medical and Supply team and the selected Comms leads to develop world class activation for Global Business Solutions as partof flagship Partnership activations.
**Comms Key Responsibilities / Accountabilities**
Develop partnership activation BIG IDEA and thematic approach to partnership execution.
Coordinate and manage the activation requirements with agency partners (PR, Creative, Design, POS & production).
Ensures the agency briefs to reflect all requirements and is complete and of top quality.
Develops assigned Comms with agency including all i360 as defined in the Comms brief.
Ability to craft PR, Comms and media strategies focused on the consumer and applicable touch points across the purchase funnel utilising and optimising all paid, owned and earned channels.
Lead and develop thought leadership plan to accelerate business presence and credibility in B2B market - webinars, trade shows etc.
Close interaction with R&D and external bodies (CDC/WHO) to develop industry ‘standards of care’ for various sectors.
Be the lead point of contact for GBS to marketing directors and senior stakeholders in the IMEX.
Deploy plans, campaigns and toolkits to imex teams.
**Project Management Key Responsibilities/ Accountabilities**
Be the lead interface of the business with strategic partners, Marketing and on-site event management partners including events managers, catering, facilities & contract cleaning.
Project mange development and delivery of product protocols alongside R&D, Regulator, Medical teams and external partners.
Develop and lead all on site activation and messaging across touch points.
Lead and project management Digital, PR & Internal Comms plan.
Budget Management of project ensuring on budget delivery.
Coordinate and manage programs for all stakeholders attending event.
**Professional Skills and Competencies**
Min. 8 years’ experience in brand marketing
Experience leading major i360 branded tier 1 sponsorships, ideally in the sporting arena
Developed activation strategy, product and communication innovation
Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, with understanding of best-in-class creative practices across digital channels
Proven leadership skills and experience
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