Marketing Executive
7 months ago
**Description**:
Join us as a Marketing Executive and support our dynamic marketing team. You’ll assist in demand generation campaigns, maintain lead processes, and contribute to diverse content creation tailored to our global audience. Additionally, you’ll aid in SEO efforts, sales enablement, and performance monitoring.
**Key Responsibilities**:
- **Supporting demand generation campaigns**: Assist in the development and execution of demand generation campaigns, ensuring alignment with brand identity and consistent messaging across channels.
- **Lead process ownership**: You’ll be responsible for processing and assigning leads across our global sales offices.
- **Assisting with content creation**: Contribute to the creation of various content types such as articles, blog posts, videos, infographics, etc., tailored to an international and diverse audience.
- **Social media support**: Support the Social Media Marketing Manager in posting and scheduling social media content, as well as promote internal social media advocacy.
- **Contributing to SEO efforts**: Support the development and implementation of SEO strategies to increase organic traffic and improve search engine rankings.
- **Sales enablement support**: Work closely with cross-functional teams to provide sales with the necessary content and tools for effective deal closure.
- **Performance monitoring**: Assist in monitoring performance metrics and analysing data to optimize marketing activities and improve ROI.
**Skills, Knowledge and Expertise**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in marketing, preferably in a B2B environment.
- Strong understanding of demand generation principles and best practices.
- Ability to adapt to a rapidly changing product and respond strategically to audience needs.
- Proven track record in supporting in executing a successful campaign.
- Exceptional attention to detail and strong project management skills.
- Creative mindset with the ability to think outside the box.
- Strong analytical skills to measure the effectiveness of content efforts.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, dynamic environment.
**Benefits**:
Join GDS Group and be part of a dynamic team that delivers immersive event experiences that deliver results for leading global brands. If you're passionate about content marketing, digital strategies, and creative storytelling, we'd love to hear from you.
**About GDS Group**:
GDS Group is a global B2B solution provider of insight, content, pipeline growth, production studios and creative services delivered through our virtual platforms and face-to-face experiences.
Founded on our thirty years of expertise, our mission is to be our client’s pipeline partner by bringing business solutions and targeted audiences together within dynamic environments.
Being a technology pioneer and marketing services provider, we produce unique immersive experiences and create unparalleled access to industry thought leadership to enable transformation within their organizations.
Trusted by the world’s leading brands, we connect c-suite executives, using real-life, real-time human interactions, to help solve their shared challenges and accelerate projects, so together, we outpace the speed of change.
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