Category Executive

4 weeks ago

London, United Kingdom British American Tobacco Full time

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT UK** **IS LOOKING FOR A** **CATEGORY EXECUTIVE - ALL CHANNELS**

**FUNCTION**: Marketing

**SALARY RANGE**:excellent benefits + market leading bonus

**LOCATION**:UK, Chiswick - (hybrid working)

**ROLE POSITIONING AND OBJECTIVES**

This role is part of **Marketing - Trade Marketing & Customer Management.**

**PURPOSE STATEMENT**:
Support the Category Manager through the successful deployment of best practise category management and development based on the development of robust and actionable insights

To support the Head of Business Development to deliver key account budgets through the provision of insight driven category strategies and tactics aligned to shopper/consumer behavior and key customer strategies.

Work with key brand and sector representatives to support the execution of brand plans to ensure growth strategies are implementable at the point of purchase

**What is the direct impact of this role on the team or organization?**

**Budge**t: Portfolio Specific

**Accounts**: GROCERY

**Number or direct reports**:0

**Reporting Level**:Internal **-** **Brand, Finance, Field Force, Customer Services, Business Development, Supply Chain, Planning & Insights, 3rd Party Salesforce, LEX, Revenue Growth Management

**External**:

- Account’s key personnel, Trade Organisations, External data & insight agencies (both continuous & ad-hoc)

**Geographic Scope**:Local

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Input into the Category Vision process to ensure that strategies and tactics are relevant and aligned to the channel and customer
- Work with Category Controller to adapt, evolve and execute category vision to key customers
- Deliver functional best practise in all category initiatives through leveraging market, shopper and customer insights and identifying category growth opportunities
- Develop insight led category initiatives across channels to develop base category sales within key customers across the key category levers: Product, Price, Place, Promotion, Point of Sale, Mix & Assortment
- Lead (in conjunction with line manager) customer range reviews/space planning projects which deliver “objective” growth opportunities for BAT and its key customers
- Development of Category Rationales/Proposition to support the brand/account management objectives
- Conduct Promotional Evaluations to support and shape the promotional strategy
- Creation of impactful compelling selling propositions
- Deliver timely and accurate market tracking reports utilising most relevant data sources for individual customers and internal teams
- Help manage the insight budget, make recommendations on most efficient use of spend across category, shopper & consumer continuous & ad hoc data/research
- Develop and maintain positive and mutually beneficial relationships with key customers (buyers & merchandisers) establishing preferred ways of working & communications from the outset
- Be the voice of the customer, category and shopper within the BAT business and play a supporting role in helping to define the long-term strategic category agenda with customers
- Act as a conduit between Brand Marketing and Account Management to ensure brand activity is relevant to the needs of each channel and customer
- Fully understand the retailer strategies working alongside the relevant account managers/directors communicating this back clearly and concisely to the BAT internal teams
- Build and manage strong working relationships externally with marketing support agencies and data providers

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**

**Exposure Required**
- Experience in establishing and developing mutually beneficial category relationships with key strategic retail partners through strong shopper and category insight which influences their range and space planning and category activation
- Facilitation of cross functional departments both internally and in key customers
- Strong understanding of UK grocery trade dynamics
- Proficient in data interrogation and the use of recognised category methodologies
- The ability to generate and blend insights from using a variety of data sources
- Identify and quantify commercial growth opportunities from Insights

**Technical / Functional / Leadership Skills Required**
- Category management/Customer management experience essential
- Competent in excel and PowerPoint and broad variety of FMCG data sources
- Experience of Category management tools preferable but not essential

**Leadership Capabilities**

(Please rate on a scale 1 to 3: 1 - not important for this role; 2 - important, but not critical; 3 - critical for the role)

**People Leadership**

Builds Self Awareness and Listens: 3

Engages and Inspires: 3

Supports High Performing Teams: 2

**Strategic Leadership

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