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Marketing Campaigns Officer
4 months ago
The role of the Marketing Officer (Schools and Colleges) reports directly to the
Marketing Campaigns Manager.
The purpose of the role is to plan, manage and evaluate insight-led marketing
campaigns across key areas in the University, with a focus on marketing directly to
our target schools and colleges in the region and beyond. This role will lead on our
marketing and campaigns cross-collaborative working groups to direct marketing
assets and operational campaign delivery, including monitoring and reporting
progress against set objectives. The role will be the key contact for managing the
relationship with key stakeholders within the Home Student Recruitment service
and will work in partnership to deliver an effective marketing plan and increase
engagement, with a primary focus on the 16-18-year-old school and college leaver
influencers.
**Key Responsibilities**
**and Accountabilities**:
- Provide professional, proactive and reactive marketing campaign expertise and
advice, to support colleagues in Home Student Recruitment, in communicating
with key stakeholders within schools and colleges, including both pre
- and post
- 16 teachers and advisors.
- Working closely with the Head of Home Student Recruitment, Head of Widening
Access and Participation and their teams to promote schools and college
recruitment events and to understand and deliver their marketing requirements
and ensure effective communication.
- Develop an understanding of the Schools and College Partnerships team’s
priority schools,and collaborate on data driven insight that leads to schools
becoming a priority. Collaborate with Schools, Colleges and Partnerships team
to ensure the marketing of recruitment events and activities are appealing and
audience targeted.
- Collate, interpret, and report on insightful data and relevant research regarding a
designated area of responsibility (e.g., schools and colleges) to inform
marketing campaigns.
- Liaise with key stakeholders to understand and analyse their requirements for
marketing-led solutions and collaborate to create and communicate timely and
structured marketing campaign plans with clear objectives and actions.
- Regular liaison with the Schools, Colleges and Partnerships Officers to
understand teams’ priorities and plans and to ensure collaboration.
- Use various analytics platforms to monitor marketing campaign activity, leading
regular review meetings and reporting and sharing performance metrics against
set objectives with relevant stakeholders, setting recommendations for future
work.
- Work across a range of platforms using marketing expertise to identify the best
platforms for each campaign, including but not limited to CRM, social media,
website content, digital advertising, non-digital advertising.
- Liaise with external parties to deliver marketing campaigns including, but not
limited to, creative and media buying agencies.
- Collaborate with internal stakeholders and colleagues from Marketing, Graphic
Design, Digital Content, Communications and Events, Home Student
Recruitment and other key areas to develop on-brand creative assets and key
messages to reach and positively influence the desired audience.
- Work with the CRM Systems Officer to ensure synergy with campaigns and
CRM-driven communications, including the creation and review of marketing
campaigns, ensuring key messages, appropriate call to actions, branding and
appropriate language is used.
- Contribute to campaigns led by others where required including other Marketing
Campaign Officers and the Marketing Campaigns Manager.
- Work with the Head of Marketing Strategy and Marketing Campaigns Manager
to ensure brand guidelines are adhered to and the brand is maximised across
campaigns.
- Collaborate with Digital Content Coordinators to maximise use of digital assets
and to flag the need for revised and new assets where necessary.
- Represent the Marketing Strategy Team on appropriate University and service
- level meetings and committees.
- Project manage the production of marketing materials from conception to
delivery as required.
- Keep abreast of marketing developments and opportunities both within the
Higher Education sector and in the wider marketing arena, to enable the
University to meet its marketing objectives.
- Undertake any other duties which are deemed commensurate with the
post that will contribute to the effective and efficient functioning of the Marketing
Strategy Team as directed by the Marketing Campaigns Manager.
- Undertake and support staff development as appropriate.
- All staff across the Service are required to be flexible to support the focus on
student recruitment, which may mean occasional evening or weekend working
and overnight stays if attending recruitment fairs.
- All teams are required to assist and support key recruitment events such as
Open Days and Clearing.
University of Sunderland
**Role Profile**
Part 2
**Part 2A: Essential and Desirable Criteria**
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