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Performance Marketing Specialist

4 months ago

London, United Kingdom Cazoo Full time

**About Cazoo and our culture**:
In just four years, we've transformed the car buying experience in the UK and we're seeking the best talent to push us onwards and upwards.

Our mission is to transform the car buying experience across the UK by providing better selection, flexibility, transparency, convenience and peace of mind. Our aim is to make getting your next car no different to ordering any other product online today, where consumers can simply and seamlessly purchase a car entirely online for delivery or collection in as little as 72 hours.

Right now, we are looking for people who want to maximise their impact - for their careers, colleagues and our customers. We're looking for someone who wants to learn with the best, take the initiative and love the challenge of working in a constantly evolving organisation. You will also be driven to make a positive impact on others and want to be part of building a strong community at work.

**About this role and the impact you will have**:
We're looking for an exceptional **Performance Marketing Specialist** to join our team at Cazoo. You will contribute to delivering our Performance Marketing strategy across Paid Search, Paid Social, Display, Aggregators and Affilates.

Reporting into a Senior Performance Marketing Manager, this diverse role in a fast-paced working environment will require you to be adaptable, learn fast and be proactive in helping your team-mates wherever possible.

You will be someone that enjoys working in a fast-paced environment with a hands-on attitude and a data-driven mindset, always sharing fresh ideas for improving our Performance Marketing and driving improved return on investment and growth.

**What you will be doing**:

- Implementation of the Performance Marketing strategy for search (Google and Bing) and paid social media for Facebook and Instagram.
- Optimising the performance marketing channels to support growth**:Paid Search, Paid social, Display, Native ads, Aggregators / Marketplaces and Affiliate Marketing.
- Working with the wider marketing team to drive sales and revenue growth whilst reducing customer acquisition costs.
- Optimisation & expansion of our paid search activity.
- Utilise bid management technology to ensure integration and tracking of PPC and other paid digital performance media activity is adequate and effective.
- Data-driven increase in efficiency of the paid budget and monitoring of paid ads.
- Ensure 1st and 3rd party data is being utilised to drive efficiency through audience-based bidding across the activity.
- Develop and improve day to day media, publisher and third-party relationships (e.g. Google, Autotrader).
- Monitoring and optimisation of performance partners.
- Support implementation of our brand digital campaigns.
- Conversion optimization and testing of ads and landing pages.
- Responsibility for reporting on performance of performance marketing activity.
- Implement test and learn opportunities (e.g. Product Betas, targeting opportunities etc).

**We're looking for some with**:

- Previous professional experience in Paid Search, ideally with experience working at or with an eCommerce company in the consumer sector (finance, mobility, real estate).
- You are an expert in using common performance/web analysis tools (ideally: Google 360 Suite) and already have had some exposure to other channels, such as: Paid social, Display, Native ads, Aggregators/Marketplaces, Partnerships/Affiliate Marketing.
- You are a quick learner with a strong analytical understanding of numbers.
- Highly reliable, independent, structured and goal-oriented way of working.
- Excellent verbal, written communication skills and good presentation skills
- Excellent stakeholder management skills
- Ability to work well under pressure and to tight deadlines.
- Ability to think both strategically and tactically depending on the business needs.
- A degree, or equivalent experience, with an emphasis on marketing, computer science, with relevant skills in performance marketing (PPC, Paid social or display).

**Benefits**:
Wherever you work at Cazoo, you'll have what you need to be at your best. Our rewards, benefits, and initiatives have been created so you can make an impact on your career, your colleagues, our customers and the communities we are a part of.

Along with a competitive salary, we offer an outstanding benefits package, including annual bonus and 25 days holiday (plus an extra day for your birthday). At Cazoo we are passionate about well being as such we provide an annual wellness fund and are partnered with a leading healthcare provider. We also offer up to 5% salary matched pension schemes, along with life insurance and critical illness cover.

**Useful information**:
Our selection process will typically involve an initial chat with one of our recruitment team followed by a selection of competency based interviews with stakeholders and the hiring manager.

We know that diverse teams make better teams and we ar