Content Marketing Executive

2 weeks ago

Warrington, United Kingdom Pall Mall Full time

**Pall Mall**:
In 2010, Pall Mall was born, a family run business with a clear vision. Fast forward 14 years and we have massively developed the business, trebling our workforce and laying down clear and ambitious growth plans for the future. This year we were also recognised in the Sunday Times ‘Best Places To Work 2023’ list.

Our purpose is to provide on-demand, high quality private healthcare and cosmetic surgery that meets the needs and expectations of patients and our vision is to be recognised and respected as the most patient-centric private healthcare provider in the north-west, by providing our patients with the best possible care, treatment and outcomes.

**Content Marketing Executive**:
**The key to success**:

- Minimum of 2 years of relevant experience in a similar role
- Excellent writing skills with the ability to write for different audiences
- Excellent communication skills
- Ability to use Microsoft Office
- Excellent attention to detail, including spelling and grammar
- Strong organisation skills and ability to manage time independently
- Ability to work as part of a team
- Creative flair with a passion for digital marketing
- Motivated and ambitious to succeed
- A-C (4-9) English and Maths at GCSE
- Must have a UK driving license and be able to drive to locations across the North West

**Duties of this role include**:

- Provide fresh thinking and generate engaging content to meet KPIs and drive channel growth
- Ensure our tone of voice remains on brand and exciting, looking for new ways to engage with our target audience
- Upload blogs and update landing pages via our CMS
- Generate SEO rich content for the website in line with commercial and channel lead targets with support from the Content Marketing Manager to enhance the discoverability of content and improve search engine rankings
- Carry out audits for SEO content, using keyword research and analytical skills, to learn from previous copy and continually improve
- Ensure website content is regularly updated and optimised for conversions working with the Senior Digital Manager
- Support the Content Marketing Manager in managing the external PR agency and support with BAU press office and campaign activity
- Use data insights to continuously improve and refine content strategies working closely with the Content Marketing Manager
- Support the Content Marketing Manager in managing relationships with our consultants and doctors to provide expert commentary for press articles
- Support the Social Media Executive in manging patient case study content which involves contacting patients developing content
- Monitor industry wide trends to identify new, reactive opportunities for the company, sharing with the wider marketing team as appropriate
- Employ creative thinking and initiative to share ideas with the wider team for larger scale brand campaigns and growth driver activity during planning phases
- Work closely with the Content Marketing Manager to develop any internal and external documentation and materials as required
- Manage workload effectively to ensure deadlines are met to the desired quality, with strong attention to detail, flagging any difficulties with the Content Marketing Manager to find appropriate solutions
- Ensure planning calendars, contract reports and any other administrative documents are updated in a timely manner
- Show initiative by identifying opportunities to improve processes if any current systems are not working well

**We will**
- Remain a compassionate employer that values your skills and input to the business
- Recognise your successes
- Provide training and further development opportunities where applicable
- Give you the day off on your birthday (applicable on successful completion of probation period)
- Contribute to your pension
- Offer 25 days of Annual Leave in addition to National Bank Holidays
- Provide you with flexible benefits that can be adapted to suit your lifestyle, such as discounted food and shopping
- Remain committed to our company PACCT values and provide a safe and inclusive work environment
- Discounted Private Health Care and Treatment
- Medicash - reimbursement for your healthcare needs
- Hybrid working with clinics in Manchester and Liverpool city centre, along with our privately owned hospital in Newton-le-Willows
- Travel reimbursement

**Our PACCT Values**:
**Positive**

In a stressful environment, we want to work with good people. People who are approachable, compassionate and understanding to patients and colleagues. People who in the lighter moments can enjoy each other’s company. People who make the difficult times easier and the good times better.

**Ambitious**

We want our team to feel valued and part of something bigger. Whether consciously or not, we’re building a legacy. We want to make it something we can be proud of. This is how we set the highest standards and the best possible example for those who join us.

**Caring**

What’s best for the patient mat

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