Marketing Executive

3 weeks ago


Birmingham, United Kingdom Highbridge Talent Full time

**Marketing Executive - Saas solutions**
**Basic Salary circa £35,000 + benefits
Based in the West Midlands, hybrid working**
My client is a software solutions provider and they are looking for an enthusiastic, creative Marketing Executive to join their team working across a growing portfolio of software businesses in the oil & gas, renewable energy, construction, and insurance engineeringsectors.
**The Role**:

- The role focuses on creating a range of compelling messages, executing successful campaigns, and generating awareness of new products and services
- You'll develop and own the 'brand' to ensure consistency, brand guidelines and messaging and create unique content that is inspiring, interesting, and useful to build reputation within each of the company's relevant sectors.
- Act as the coordinator of the company's content marketing initiatives - creating blogs, industry articles, press releases, white papers, newsletters etc.
- You'll manage the organisation's LinkedIn account, automating industry, company, and product relevant posts.
- Planning and executing monthly PPC campaigns to drive traffic to the website and managing conversion traffic to turn visitors into direct leads for the sales team
- This is a hybrid working role with a lot of time spent working from home but with regular marketing team meetings and hub working in the office in the south of Birmingham

**The Person**:

- We're looking for someone with B2B marketing experience who has a "can do" attitude, can bring ideas and has a strong commercial awareness.
- You'll have excellent communication skills, an eye for detail and lots of creativity
- Ideally you'll have experience managing a WordPress website and knowledge of SEO for creating written content across the website, blogs, social media, industry articles, and web articles is a plus.
- An understanding of how to implement PPC/Google AdWords campaigns would be great as well as any experience with InDesign/Photoshop etc although this isn't essential.

**The Package**:

- A basic salary around £35,000 is offered although there may be some flexibility depending on experience
- 25 days holiday + bank holidays
- Flexible benefits scheme
- Great career opportunities working as part of a multinational group of companies.
- Highbridge Talent is acting as a recruitment agency in relation to this role_


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