Marketing & Communications Officer
6 months ago
Marketing & Communications Officer
**Salary**
Up to £34,848 per annum
**Hours of Work**
35 hours per week
**Location**
- Methold House, Worthing**Line Manager**
- Head of Marketing - Natalie Peters**Preferred Start Date**
ASAP
The role
We have a fantastic new and not to be missed opportunity for a Marketing & Communications Officer to join the Guild Care family. You will support the Head of Marketing with the development and delivery of engaging and measurably impactful communication and marketing strategies which increase the organisation’s profile, engage the relevant audiences, and support the charity’s long-term strategy.
There is flexible working available for this role, if you would like to discuss these options, please contact us on 01903 863154.
**Main Duties**
- Development and management of the day to day delivery of integrated marketing communications campaigns across online and offline channels to support all Guild Care services
- To plan, develop and work with internal stakeholders to deliver integrated marketing campaigns that drive awareness and (where appropriate) quality leads for services e.g. care homes
- To lead, develop and deliver on the creation & production of publicity materials to support all services provided by Guild Care to include, but not limited to, e-newsletters, leaflets, press/magazines and digital campaigns
- Preparing, reviewing and, as appropriate, approving copy and artwork for a range of internal and external media
- Working with the Head of Marketing to support the delivery of brand consistency across all communications and influencing staff and volunteers to be brand ambassadors
- Support the Head of Marketing with press opportunities, escalating potential issues where appropriate
- Lead on the development of digital activities ensuring Guild Care has a strong presence on all relevant digital media channels to include Facebook, Instagram, LinkedIn and Twitter to drive brand awareness and lead generation (as appropriate)
- Support on the management of all marketing agencies and relevant intermediary relationships (such as carehome.co.uk) ensuring projects are delivered to brief, on time and cost effectively
- Ensure the Guild Care website is up to date at all times ensuring content is relevant and on brand
- Key point of contact for all internal marketing queries and sign off of materials
- Contribute to providing a positive, supportive and caring work environment
To ensure that own Guild Care knowledge is kept up-to-date
**Job Requirements**
**Essential**
- The post holder must be able to provide a satisfactory Disclosure and Barring Check
- A minimum of three years experience working in a fast-paced marketing and communications environment
- Experience of managing and delivering complex and competing online and offline marketing campaigns within deadlines and budget
- Digital marketing content and optimisation experience
- Experience in designing, managing and updating website content
- Experienced in working with and managing third party agencies across online and offline integrated campaigns
- Experienced in managing lead generation campaigns
- Experienced in interpreting and analysing data to drive campaign performance
- Demonstrable experience of planning and delivering digital marketing
- Demonstrable experience of managing and delivering complex and competing marketing campaigns within deadline
- Excellent organisational skills and the ability to manage multiple projects at any one time
- Excellent interpersonal skills and the ability to build relationships and engage colleagues at all levels
- IT proficiency with presentation software, word processing, spreadsheets & database knowledge
- Excellent written and verbal communication skills
- Confident liaising with people at all levels
**Desirable**
- Relevant Degree, Chartered Institute of Marketing Qualification (Diploma level) or relevant work experience
- Experience in managing self-service marketing resource and digital asset management systems
- Experience in developing and managing internal communications
- Demonstrable experience of managing and delivering complex and competing marketing campaigns within deadline
- Experience of working in the care or charity sector
**Our Amazing Benefits at Guild Care..**
- Working for a local charity that has supported the community since 1933
- Refer a friend scheme
- you could earn £500 for recommending a friend to Guild Care
- Competitive salaries
- 25 days holiday
- Pension scheme
- Sick pay
- Flexible shift patterns
- Free DBS check
- Excellent learning and development opportunities and clear defined care career pathway
- Supportive colleagues
- Job satisfaction
- Local offers for Guild Care staff
- Being part of a values
- led organisation
**Get in touc**h**
**Please Note**
Post
- interview should you be successful you will need to supply the following documentation to ensure safe recruitment and compliance.
- Photo ID
- Right to Work doc
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