Senior Marketing Executive

7 months ago

Craigavon, United Kingdom Industry training services Full time

**Position: Senior Marketing Executive (Full Time)**

Industry Training Services (ITS) is one of the largest Health & Safety training providers in Ireland. We offer a wide range of recognised and accredited training courses across a broad range of sectors including construction, utilities, manufacturing, engineering, telecoms, and housing. Our Northern Ireland office and training centre is situated on a 12-acre site a few miles outside Portadown, close to the M1 Motorway. We also have a presence in Dublin. This position will be based at our Portadown HQ.

ITS recently received a ‘Highly Commended’ Runners Up Award in the Business Eye Family Business Awards - join our team to find out why.

**Is This The Role For You?**

The daily activities will be varied and challenging, but you’ll have the support of a great team of Sales and Marketing professionals and Training Coordinators who will provide comprehensive on-the-job training on our products and processes. If you’re not sure about anything, just ask

A competitive streak for our team days out and charity challenges won’t go amiss either - we work hard but we have fun too

**Main Duties**:
In this role, you’ll take the lead in managing the day-to-day marketing activities of the business, outlined in our marketing strategy. This will include things like:

- Managing our social media platforms, creating content, and engaging with our audiences
- Writing search optimised blogs and uploading these to our website
- Content management/website editing and optimisation for search engines
- Coordinating new product/service launches and events
- Managing sponsorships and partnerships
- Working with external Marketing and PR agencies to develop promotional content
- Liaising with external web and graphic designers re web design, signage, and branded content
- Updating Google My Business and other website listings, where necessary
- Developing our reviews strategy and responding to customer feedback
- Proactively source, share, and create relevant industry news for our audiences
- Analysing performance and creating monthly marketing reports

The Senior Marketing Executive will play a key role in supporting the business to achieve its growth objectives. You will work closely with the management team and provide support to more junior members of the team. This will typically include activities such as:

- Assisting with the ongoing development of our marketing strategy and action plans
- Reviewing and developing marketing processes to maximise efficiency
- Planning, executing, optimising, and analysing performance of all marketing activities
- Reviewing, editing and approval of content produced prior to distribution
- Leading monthly marketing meetings to review performance and identify priorities
- Training and mentoring support for team members including Graduate Marketing Executives and Undergraduate Placement Students

**Essential Criteria**:

- Relevant recent experience working in a marketing role
- Degree (or equivalent) in business/marketing/communications or another relevant discipline
- Competence with various Microsoft IT packages such as Word, Excel, and PowerPoint
- Excellent organisational skills - the ability to project manage your own and others workload and work to deadlines
- Good copywriting skills and exceptional attention to detail to ensure the highest standard of output, particularly in relation to marketing materials, brand identity, and messaging
- Good communication skills and ability to converse easily at all levels
- Proactive in own learning and willing to undertake training courses to upskill, where necessary
- A positive can-do attitude and willingness to lead, as well as be part of the team
- Access to own transport as the centre is not accessible via public transport

**Desirable Criteria**

Some experience in a number of these areas would be beneficial:

- Experience of using various social media channels and posting to platforms
- Knowledge / experience of SEO & Google Analytics
- Experience using design software such as Photoshop, InDesign or Canva to create visual content
- Experience using video editing tools
- Experience using Content Management Systems to update WordPress website
- Knowledge of/or experience using Google AdWords or other online advertising platforms
- Experience working with CRM systems
- Member of a relevant professional organisation such as CIM
- Completion of/or working towards completion of professional marketing/digital marketing certification

Industry Training Services is an equal opportunities employer. We are committed to people development within the business and operate a 6 monthly review programme backed up with a training and development plan for all employees. This role will allow for significant personal growth along with becoming a valued member of our hard-working team.

**Hours**

9 - 5 Monday to Friday

**Salary**

From £25,000

**Perks and Benefits**

We offer all employees a comp

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