Social Media Specialist
2 weeks ago
Key Responsibilities:
- Develop and execute paid advertising campaigns on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Monitor and optimize campaigns to improve performance and achieve KPIs, such as ROAS, CPC, CTR, and CPA
- Conduct audience research and segmentation to target the right audience with the right message
- Create and manage ad creatives, including copy, images, videos, and landing pages
- Collaborate with internal teams, such as content and design, to ensure alignment and consistency in messaging and branding
- Analyze campaign data and provide regular reports on performance and insights to stakeholders
- Stay up-to-date with the latest trends, features, and best practices in social media advertising
Qualifications:
- 2+ years of experience in social media advertising, with a proven track record of delivering results
- Strong knowledge of social media platforms, advertising tools, and analytics, especially Facebook Ads Manager and TikTok Ads Manager
- Experience with A/B testing, campaign optimization, and budget management
- Excellent written and verbal communication skills, with the ability to write compelling ad copy and reports
- Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Creative mindset and passion for digital marketing
**Job Type**: Freelance
**Benefits**:
- Casual dress
- Flexitime
- Work from home
Schedule:
- Flexitime
Supplemental pay types:
- Bonus scheme
- Commission pay
Application question(s):
- This is a freelance job, not an employment. This means we will hire you for individual projects. Are you happy with this?
- Do you have case studies of previous work? If yes, please be prepared to present these case studies at the interview.
Work Location: Remote
Flextime
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