Senior SEO Executive

4 weeks ago


London, United Kingdom Frasers Group Full time

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Please note, this role will require you to be based on-site at our London office. The salary for the is £33,000.

**Job Description**:

- Make & implement recommendations to improve SEO channel performance and rankings.
- Coordinate the production of on-page SEO optimisations
- Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords.
- Work with the content writer to drive SEO in content creation to optimise copy on category pages and landing pages, as well as the internal editorial team to produce FAQ pages and buying guides, plus to advise on how to write SEO optimised blog articles.
- Use tools Botify / ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audit of websites as well as rectifying any issues.
- Use tools like PI-datametrics / SEMRush for insights and highlight opportunities to improve performance.

**Qualifications**:

- Hands on experience in an SEO-focused role (in house or agency). E Commerce experience preferred.
- Experience with keyword research and strategy, daily optimization, and in-depth analysis.
- Ability to confidently report on key performance metrics to managers.
- Excellent problem solving and analytical skills.
- Ability to self-manage and keep track of multiple projects.
- Genuine passion for SEO and digital marketing.
- Experience with content marketing and social campaigns.

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

- ** Think without limits** - Think fast, fearlessly, and take the team with you.
- ** Own it** **and back yourself**:

- Own the basics, own your role and own the results.
- ** Be relevant - **Relevant** **to our people, our partners and the planet.


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