Assistant Director

2 weeks ago

Islington, United Kingdom North Central London Integrated Care Board Full time

We’re determined to tackle the health inequalities that affect so many of our residents, working with NHS, council, and voluntary sector partners to have a positive long-term impact on the lives of our 1.4 million local residents.

Whether through our primary care services, in a community setting, or at one of our acute and specialist hospitals, we’re on a mission to ensure every resident is able to access the high-quality health and care services they need at every stage of their lives.

We have ambitious plans and inspiring stories to tell, with a redesigned communications and engagement team ready to bring our work to life for our staff, residents, and stakeholders.

We need a confident and experienced leader to help us take the next step, bringing the creativity and expertise to lead a step-change in our approach to corporate communications and campaigns.

You’ll need to be flexible, energetic, and approachable, with strong experience leading public affairs, media relations, campaigns, and all aspects of corporate communications in a complex organisation. You’ll also need the tenacity, enthusiasm and people skills to bring a wide range of partners together around a shared set of ambitions.

Reporting to the Director of Communications and Engagement and as a key member of our senior leadership team, you’ll play an important - and we hope rewarding - role in the next chapter for our talented and friendly team.

Develop and embed our corporate narrative internally and externally, using a wide range of channels and tactics to engage audiences.

Oversee the design, delivery, and evaluation of high-impact campaigns to support the ICB’s ambitions to improve population health and reduce inequalities.

Strengthen awareness and understanding of our work and encourage advocacy among our stakeholders.

Support the Deputy Head of Communications and Campaigns to develop a public affairs function and to deliver a responsive media relations service.

Lead the communications and engagement team, embedding a collaborative, can do culture and developing skills, knowledge, and experience.

Develop rigorous communications forward planning.

Support the Director of Communications and Engagement to embed a new approach to system working, building strong, productive, and supportive relationships and maximising reach.

Provide communications expertise and trusted advice to the Executive Management Team and Board and act as the ICB’s lead crisis communications specialist.

Support the ICB to communicate effectively with stakeholders including local authorities and health scrutiny, politicians, Healthwatch, NHS bodies, community organisations, general practices, and locality groups.

Oversee the development of the ICB and ICS brands, making sure our communications meet the highest standards of accessibility.

Refresh and re-energise our approach to internal communications and employee engagement.

NHS North Central London Integrated Care Board (NCL ICB) is a statutory body responsible for planning and allocating health and care resources to improve the lives of people in our five boroughs: Barnet, Camden, Enfield, Haringey, and Islington.

**As an ICB, we’re focused on**:
improving outcomes in population health and healthcare

tackling inequalities in outcomes, experience, and access

enhancing productivity and value for money

helping the NHS support broader social and economic development

It is an exciting time to be joining NCL ICB - we have commenced an organisational change programme to redesign the structure of the organisation and the way that we work to

better meet the needs of our population, our people, our system, and our partners. As part of the organisational change programme, we want to re-launch and re-energise the organisation, embed new ways of working and build the capabilities we need to create a thriving organisational culture.

In this leadership role, the postholder will play a key role in protecting and enhancing the ICB and ICS’ reputation and embedding its narrative with staff and stakeholders.

They will proactively profile and position NCL, its ambitions and its achievements overseeing a refreshed approach to media and public affairs that builds awareness and support for our work to improve population health and reduce inequalities with a wide range of audiences. They will ensure a proactive and reactive media service, delivering timely and accurate responses to incoming media enquiries, while proactively sharing positive news across corporate and system-owned channels and with media channels and publications.

They will strengthen the ICB’s approach to public affairs, ensuring a coherent and joined-up approach to engaging stakeholders with key activity or programmes, rapidly convening a position on issues as they arise.

They will lead on all aspects of corporate communications, ensuring our internal and external communications reflect our key messages and bringing our stories to

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