Digital Marketing Specialist
3 weeks ago
**About the Role**:
The Digital Marketing Specialist’s role is to support the marketing team in implementing digital strategy for lead generation, global marketing campaigns and optimizing lead conversion. The person in this role must be interested in gaining B2B Marketing experience with hands-on opportunities to impact multiple digital marketing channels. They will support the wider marketing team to grow PSI’s customer base through data-driven marketing campaigns. This role would best suit an analytical thinker and someone who can work autonomously with wide stakeholder groups.
This role is a full-time permanent position, flexible from Monday to Friday during typical office hours. There may be occasional requirements to work non-traditional hours including evenings or weekends, and occasional travel for events, meetings and workshops. Day-to-day, this role can be performed remotely.
**Role Responsiblities**:
- Working with the B2B Digital Marketing Manager to implement the digital marketing strategy.
- Working with the Digital Marketing Manager to execute an annual campaign strategy that is in line with target audience, key uses cases / benefits, solutions and product releases/launches.
- Developing and optimizing global automated workflows for lead generation and nurture campaigns.
- Report on the effectiveness of digital marketing activity and programs.
- Support the Digital Marketing Manager in the management HubSpot tasks such data cleaning, report and workflow building, tweaking templates, portal migrations etc.
- Support in SEO strategy and website optimization for digital campaigns and lead generation activity
- Monitor the SEO program to maximize organic traffic and other owned channels including the company blog.
- Join weekly meetings with paid media partner to manage Google AdWords and LinkedIn ads.
- Ensuring that campaigns are supportive and integrated with Sales development activities and communicated clearly to commercial teams.
- Planning, creating, and publishing weekly social media content
- Assist in the creation of video and podcast content.
**Knowledge, Skills, and Experience Requirements**:
- Experience in marketing automation systems such as HubSpot, Marketo, Pardot etc.
- Experience with graphic design tools such as Canva, Adobe Illustrator, etc. a plus
- A good understanding of SEO, PPC, Google Tag Manager, Google Analytics and Google Ad tools.
- Strong written and verbal communication skills
- A motivated self-starter eager to learn and grow
- Creative with an interest in exploring new ideas to support our marketing goals.
**We offer a competitive and comprehensive benefits package inclusive of**:
- Medical, Dental, Vision, Life, and Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- 401k plan with company match
- Generous PTO and Holiday Pay
Expressing an interest in employing your time and talent with PSI is paying us the ultimate compliment. We sincerely appreciate your interest
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