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PPC Executive

4 months ago

Oldbury, United Kingdom Proximity Recruitment Full time

Proximity Recruitment are searching for an ambitious PPC Executive (£30,000 + Benefits) to join a successful retailer near Oldbury and contribute to a digital team of 5 in an expanding online business.
The successful PPC Executive will execute paid advertising campaigns and work closely with the eCommerce Manager to analyse results, spend and opportunities. Platforms used include Meta Ads Manager, Google & Bing Ads and social media channels.
Responsibilities include:

- Plan, develop, implement, track and optimise all paid marketing campaigns and channels including search and social.
- Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimisation.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives.
- Maintain company image, promotional objectives, and adhere to terms and conditions when building ads and ad copies.
- Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Test, implement and optimise digital search campaigns as well as paid social media campaigns across all areas of the business to drive customer engagement and ROI.
- Work on continuously improving paid advertisements by increasing CTR, quality score, conversions, conversion rates, and increasing ROAS.
- Landing page optimisation / implementation.
- Creative testing and optimisation.
- Competitor analysis.
- Track, measure and report all activity in line with performance based KPIs and benchmarks.
- Keep up to date with latest industry news, and best practices.

Requirements Include:

- Relevant degree or equivalent
- At least 1 year experience in similar role
- Analytics and numerical
- Knowledge in reporting platforms such as Analytics and Data Studio
- Excellent knowledge of advertising platforms