Martech and Data Solution Consultant

3 weeks ago

London, United Kingdom Merkle UK Full time

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

**Job Description**:
**The Role**
We’re looking for a MarTech & Data solution consultant to join our team as we expand our practice in the UK to to meet the growing needs of our clients and partners to provide outcome focused CXM transformations - including implementations, consultancy, and managed services projects. This is a business consulting role requiring a good level of technical platform knowledge and marketing domain expertise.

Merkle deliver full-stack solutions for brands that are looking to accelerate business growth through hyper-personalisation and connected customer experiences. To deliver this we provide customer strategy, technology implementation, data solutions, business change management, user experience design and development, marketing activation and advanced analytics services to help clients achieve rapid time-to-value from technology. Our team always needs to be on the bleeding edge of change and as such a lot of the focus of this role would be on emerging technologies like Adobe Experience Platform, Bloomreach Engage and other CDP/CDXPs.

Our Solution Consultants deliver work in three main areas:

- Pre-sales Support - Working closely with our growth and client service teams to help accelerate the sales process and onboard happy clients; specifically delivering:

- Running ‘Phase Zero’ projects covering detailed discovery and solution definition for specific work-packages (incl writing BRDs) or wider programmes covering a range of Merkle / DAN services
- Pricing of Fixed Price Projects, Designing High level Solution Architectures, Writing up of Statements of Work (contracts) etc
- Defining clients’ CXM strategy, roadmaps and budgets
- Consultancy Support - Working with our clients in an advisory capacity to help them accelerate value from technology; specifically delivering:

- Platform audits, Software Vendor Assessment, RFP process management, Technology Platform and Vision Value Roadmaps
- Retained strategic advisory role on key accounts to ensure client satisfaction and retention
- Capability Enablement - Working with our internal teams to help accelerate their adoption of new technology, features and techniques; specifically in the following areas:

- Thought leadership around our key technology partnerships and regularly knowledge sharing
- Skills development, partner certification and service innovation based on evolving technology capabilities

This is a complex and challenging role with many aspects that you will need to balance on day to day basis including:

- Working on multiple complex projects for different clients at the same time
- Leading the definition of our propositions and delivery methodologies
- Leading delivery of large programmes of work beyond MarTech and Data e.g. into areas such as analytics, experience platforms, creative/production services etc.
- Lead new business qualification so that we are focusing on the right types of opportunities
- Providing pre-sales support for growth and client services teams including proposal writing, pitch delivery and statements of work.
- Working with your peers in other Dentsu EMEA Markets (Spain, The Netherlands, Germany, Switzerland, Nordics) and other regions (APAC and AMER) to define best-practice methodologies for the best use of marketing technology.
- The role will require a reasonable amount of travel to clients across the UK & EMEA.

**Qualifications**:
**What we are looking for in you**

We are looking for someone from a consultancy / agency / software background with experience of CRM, CDPs and data-driven customer marketing programmes. Costing solutions, writing proposals and statements of work is a huge plus.

You will need to be:

- Resilient, decisive, and willing to learn on the go
- Outcome focused and a strong negotiator
- An excellent communicator
- Capable of mapping out complex solutions in easy to understand formats for business leaders and non-technical marketeers to grasp

We need you to evidence the following skills:

- Experience in Adobe, Salesforce, Bloomreach, Braze or another major MarTech Solution Vendor
- Some experience in Data Solutions & CDPs -

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