Marketing & Communications Officer

3 weeks ago


Chesham, United Kingdom Inland Waterways Association Full time

**The Inland Waterways Association (IWA**) is the only independent, national charity supporting and regenerating Britain’s rivers and canals for leisure, living and business.

We campaign both locally and nationally for the waterways; lobbying parliament, championing regeneration, promoting sustainability and raising waterways users concerns. We also love to roll up our sleeves and give the waterways a bit of direct TLC, both through local branch activities and through the hands-on activities of IWA’s Waterways Recovery Group.

Through the Waterway Recovery Group (WRG) IWA provides both physical and technical support to waterway restoration projects throughout the UK. This is achieved by local (regional) groups and by a series of centrally organised residential work holidays - Canal Camps.

We are looking for an experienced and enthusiastic professional to play a key role in our centralised communications, campaigning and fundraising team, and to help support our volunteer activity at a local level.

As an experienced communicator, you will have worked on integrated marketing campaigns. Working as part of a small, friendly and ambitious team, you will be responsible for creating content to drive engagement and awareness for the organisation. You will have experience of graphic design as well as knowledge of developing and delivering cross-platform high quality marketing and communication plans.
- The role may involve some out of office hours work._

**KEY RESPONSIBILITIES**
- Supporting the creation of engaging and integrated marketing campaigns across digital and offline media
- Website content management, in line with marketing and campaigning plans
- Help managing social media, both organic and paid-for, to achieve marketing and campaigning objectives
- Helping to embed the charity’s supporter database, growing the number of supporters in line with marketing plans
- Help monitoring the success of campaigns through data analysis
- Manage the archiving of photographic images and video footage, as well the maintenance of our digital library
- Supporting volunteers who use website and social media platforms
- Supporting the promotion of IWA’s key festivals and events

**PERSON SPECIFICATION**

**ESSENTIAL**
- Experience of planning and developing effective campaigns
- Experience in using Adobe software (InDesign, Illustrator and Photoshop)
- Experience using a website content management platform
- Experience of writing content for websites and other media
- Knowledge of all the main social media platforms as well as experience optimising engagement with supporters through these channels
- A self-starter, able to work on their own initiative, as well as collaboratively with other staff and volunteers
- The ability to manage multiple projects simultaneously and prioritise workload
- Good knowledge of Microsoft Word, Excel and Outlook
- A relevant degree and/or marketing qualifications such as CIM, IDM or Graphic Design
- Excellent written communication skills and the ability to convey information in an authoritative and accurate manner

**DESIRABLE**
- Knowledge in video editing software such as Premiere Pro and/or Aftereffects would be a plus
- Knowledge of WordPress
- Knowledge of CiviCRM
- Experience of using Google Analytics & Data Studio
- Experience of working for a charitable organisation
- Experience of working with volunteers
- An understanding of inland waterways

**Job Types**: Full-time, Permanent

**Salary**: £27,000.00-£32,000.00 per year

**Benefits**:

- Company pension

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Chesham, HP5 1WA



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